Tag Archives: twitter

You Can Grow Your HVAC Business with Social Media: Get Creative

By Joe Pulizzi | Published: April 30, 2012

I’ve heard it a million times from HVAC contractors. Maybe you’ve even said it yourself. I have a business to run. I don’t have extra time to spend on blogs

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Posted in Social Media Tips | Also tagged facebook, Social Media, social media for service companies | Leave a comment

Twitter’s Recent Changes: Are You Using Its New Tools?

By Beth Brinton | Published: March 19, 2012

Just when you think you’ve mastered the tools of the social media sites that you frequent, a whole new batch of changes comes along. Facebook reinvents itself almost weekly, to

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Posted in Social Media Tips | Also tagged Social Media, social media tips | Leave a comment

Your Social Media Profile Needs Punching Up, Part 1: Twitter

By Beth Brinton | Published: March 5, 2012

Your social media profile is part of your overall brand presence. When current and potential customers want to learn more about your business, giving them as many options as possible

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Posted in General, Social Media Tips | Also tagged Social Media, social media tips | Leave a comment

Brand Marketing: How Do Social Media Networks Facilitate It?

By Beth Brinton | Published: January 30, 2012

Most companies today use social media as part of their brand marketing to some extent. Social media networks, such as Facebook, Twitter and Google+, allow you to use company pages.

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Posted in General, Social Media Tips | Also tagged brand marketing, facebook, Google, Social Media | Leave a comment

Thought You Just Needed People To Follow You? Twitter Rules For Following Others, Too

By Beth Brinton | Published: December 21, 2011

A good Twitter strategy is not just about getting as many followers as you possibly can. You want to get quality followers who care about what you post. Although you may

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Posted in Social Media Tips | Also tagged followers, Social Media, strategy | Leave a comment

Know How To @Replies//RT? Effectively Use Twitter Language To Build Your Business

By Beth Brinton | Published: December 15, 2011

So you have a new Twitter account. Now what do you do? You have probably figured out the basics of logging in, posting tweets and following other users, but there

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Posted in Social Media Tips | Also tagged engagment, Social Media | Leave a comment

TweetGrid: Real-Time Information You Can Use To Directly Connect With A Viable Customer Base

By Beth Brinton | Published: November 23, 2011

Twitter has revolutionized the way businesses build their marketing strategies. It is one of several social media tools that allows you to have real-time conversations with existing and potential customers.

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Posted in General, Social Media Tips | Also tagged small business, Social Media, social media monitoring | Leave a comment

Use Direct Messages On Twitter To Build Community

By Janet Okoben | Published: November 17, 2011

Your inbox is flooded with marketing email from all sorts of companies. Some of these you delete immediately, some you skim because the subject line is compelling and some you

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Posted in General | Also tagged direct messaging, Social Media | Leave a comment

Twitter Promotion Best Practices For Your Business Profile

By Beth Brinton | Published: November 10, 2011

You have developed your social media strategy and are now in the implementation phase. When it comes to social tools like Twitter, just setting up a profile is not enough.

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Posted in General, Social Media Tips | Also tagged best practices, Social Media | Leave a comment

Mastering The Art Of Twittering…When You Have Too Much To Say

By Beth Brinton | Published: November 3, 2011

Limiting your Twitter comments to 140 characters can be very challenging, especially if you have a lot to say. However, some of the best Twitter comments are some of the

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Posted in Social Media Tips | Also tagged HVAC, Social Media | Leave a comment

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