Tag Archives: Social Media

Blog Titles That Grab Readers and Pull Them Into Your Content

By Janet Okoben | Published: April 30, 2013

Writing blog titles that grab readers and winning their attention and their clicks requires careful consideration. Your title shouldn’t be an afterthought. It’s the make-or-break attribute of your blog. If the title on

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Posted in blogging | Also tagged blog titles, blogging strategy, keywords, online marketing, website | Leave a comment

Countering With a Forceful Social Media Strategy When Your Firm’s Reputation Takes a Hit

By Beth Brinton | Published: April 26, 2013

The more business you generate and the more customers you have, the more likely it is that you’ll see some negative reviews or customer complaints appearing online. Share and Enjoy:

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Posted in Social Media Tips | Also tagged blog comments, facebook, online marketing, online reputation, social media tips, twitter, website | Leave a comment

Channel Content Marketing: So What’s Your Action Plan?

By Beth Brinton | Published: April 24, 2013

Creating quality content won’t get you anywhere unless you’re prepared to promote the information and advice you’re publishing using channel content marketing. You must draw attention to and distribute your content

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Posted in Content Marketing | Also tagged analytics, blog, channel objectives, e-newsletter, marketing strategy, twitter | Leave a comment

Developing an Editorial Calendar for Timely Content Delivery

By Janet Okoben | Published: April 18, 2013

Don’t waste time creating a random blog. Get maximum results by developing an editorial calendar in advance. Your organizational efforts will save you time and stress in the long run,

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Posted in Content Marketing | Also tagged blogging strategy, Content Marketing, customer personas, editorial calendar, online marketing, target audience | Leave a comment

Get Your Firm’s Best Customers to Sell for You

By Keith Sauro | Published: April 12, 2013

Make referrals easy enough — and ask for them in the right way — and your best customers will indeed sell for you. The hottest leads you’ll ever get (those

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Posted in Content Marketing | Also tagged customer recommendations, marketing strategy, online marketing, referral sales, storytelling | Leave a comment

The Value of Content Marketing: There’s More to It Than ROI

By Beth Brinton | Published: March 21, 2013

Ever wonder what your content strategy is worth to your company? The value of content marketing and its ROI must be on your mind whether you own your small business

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Posted in Content Marketing | Also tagged analytics, blogging effectiveness, Content Marketing, online marketing, ROI | Leave a comment

Making Pinterest a Sharper Marketing Tool

By Beth Brinton | Published: February 5, 2013

Pinterest, a sharper marketing tool for online businesses, has recently reached the comScore Top 50 Web Properties list with over 25 million visitors during the month of September 2012. Share and Enjoy:

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Posted in Social Media Tips | Also tagged analytics, Content Marketing, Facebook integration, image creation, online marketing, pinterest | Leave a comment

5 Social Media And Marketing Trends To Keep Your Eye On In 2013

By Beth Brinton | Published: January 15, 2013

A new year brings new challenges, but it can also offer new opportunities if you’re prepared. With that in mind, here are five social media and marketing trends to look

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Posted in Content Marketing, Social Media Tips | Also tagged analytics, blogging, Content Marketing, marketing strategy, seo, storytelling | Leave a comment

Your Social Media Marketing Strategy: It’s Content, Content, Content

By Beth Brinton | Published: January 9, 2013

Today’s customer is not as open to influence by traditional marketing messages, because they have options. It’s easy these days to ignore, block out or go around the incessant cacophony

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Posted in Content Marketing, Social Media Tips | Also tagged blogging, Content Marketing, marketing strategy, online marketing, website | Leave a comment

Your Blog: The Underpinning For A Solid Social Media Platform

By Beth Brinton | Published: January 4, 2013

Blogging plays a unique role in the life of your business, distinct from external social media, although online communications are often lumped together as “social-media-content-marketing.” It’s helpful to look at

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Posted in blogging | Also tagged blog, blogging strategy, blogging tips, online marketing, seo, website | Leave a comment

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