Tag Archives: Social Media

You Can Grow Your HVAC Business with Social Media: Get Creative

By Joe Pulizzi | Published: April 30, 2012

I’ve heard it a million times from HVAC contractors. Maybe you’ve even said it yourself. I have a business to run. I don’t have extra time to spend on blogs

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Posted in Social Media Tips | Also tagged facebook, social media for service companies, twitter | Leave a comment

Twitter’s Recent Changes: Are You Using Its New Tools?

By Beth Brinton | Published: March 19, 2012

Just when you think you’ve mastered the tools of the social media sites that you frequent, a whole new batch of changes comes along. Facebook reinvents itself almost weekly, to

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Posted in Social Media Tips | Also tagged social media tips, twitter | Leave a comment

Your Social Media Profile Needs Punching Up, Part 4: Google+

By Pam Kozelka | Published: March 14, 2012

Everybody uses social media differently, which is why it’s so important for your business to have a diverse social media profile. You can reach different audiences through Twitter, Facebook and

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Posted in Social Media Tips | Also tagged Google, social media tips | Leave a comment

Your Social Media Profile Needs Punching Up, Part 3: LinkedIn

By Beth Brinton | Published: March 12, 2012

While Twitter and Facebook may be more directly useful for reaching a larger customer base, LinkedIn is the social network of choice for professional connections. However, it can also be

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Posted in Social Media Tips | Also tagged linkedin, social media tips | Leave a comment

Your Social Media Profile Needs Punching Up, Part 2: Facebook

By Pam Kozelka | Published: March 8, 2012

What started as an innovative tool for college students to interact online has become an international phenomenon. People from all walks of life now have Facebook profiles, including your target

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Posted in General, Social Media Tips | Also tagged facebook, social media tips | Leave a comment

Your Social Media Profile Needs Punching Up, Part 1: Twitter

By Beth Brinton | Published: March 5, 2012

Your social media profile is part of your overall brand presence. When current and potential customers want to learn more about your business, giving them as many options as possible

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Posted in General, Social Media Tips | Also tagged social media tips, twitter | Leave a comment

Your Blog Strategy Counts: It Can Take 10+ Informational Sources Before A Consumer Will Buy

By Janet Okoben | Published: March 2, 2012

While you may get some positive results from simply writing new blog posts as ideas come to you, having a more comprehensive blog strategy can help you get more bang

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Posted in blogging, General | Also tagged blog comments, blogging strategy, marketing strategy | Leave a comment

Blogging For Service Companies Needs The Right Approach: How To Get Repeat Business

By Jim McDermott | Published: February 29, 2012

If you manage a service company, you know how competitive today’s landscape is. Incorporating social media — blogs in particular — as a part of your marketing strategy can give

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Posted in blogging, General | Also tagged blogging, blogging for service companies, marketing strategy | Leave a comment

Social Media Marketing Audits: Gauge Your Effectiveness

By Beth Brinton | Published: February 24, 2012

Do you know how effective your social media marketing strategy is? It’s critical that you evaluate it so that you know how to proceed in the future. A study from

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Posted in General, Social Media Tips | Also tagged social media marketing audit, social media tips | Leave a comment

E-Newsletter Best Practices: Are You Adhering To Them?

By Beth Brinton | Published: February 22, 2012

Developing an e-newsletter is a smart marketing strategy. Putting one into motion, particularly if you’re already using social media tools regularly, gives your content the ability to pull double duty.

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Posted in Content Marketing, Social Media Tips | Also tagged e-newsletter, marketing strategy | Leave a comment

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