Tag Archives: small business

Social Media Tools: Some Cross-Promotional Guidelines

By Beth Brinton | Published: January 17, 2012

You’ve set up a Facebook account, a Twitter handle and a LinkedIn profile, so now what? It’s generally not enough to engage with customers via each individual social media tool,

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Posted in General, Social Media Tips | Also tagged hvac contractors, social media tools | Leave a comment

TweetGrid: Real-Time Information You Can Use To Directly Connect With A Viable Customer Base

By Beth Brinton | Published: November 23, 2011

Twitter has revolutionized the way businesses build their marketing strategies. It is one of several social media tools that allows you to have real-time conversations with existing and potential customers.

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Posted in General, Social Media Tips | Also tagged Social Media, social media monitoring, twitter | Leave a comment

Top 5 Tips For Getting Your Twitter Account To The Top Of The #smallbusiness Chatter

By Beth Brinton | Published: October 12, 2011

With a variety of social media tools at their disposal, small businesses have the ability to establish their brand and grow their business—all with a relatively small marketing budget. Businesses

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Posted in Social Media Tips | Also tagged Social Media, tips, twitter | Leave a comment

Halfway Through 2011, How Are Those Social Media Trends Holding Up?

By Beth Brinton | Published: August 21, 2011

For marketers who follow social media trends, 2011 has been an interesting year. The over-arching theme has — not surprisingly — been that content marketing is the best way

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Posted in Content Marketing | Also tagged Content Marketing, facebook, online marketing, Social Media, twitter | Leave a comment

How To Engage Blog Readers

By Pam Kozelka | Published: August 17, 2011

When trying to write effective blogs for your business, keep two primary objectives in mind: building credibility for your company and driving sales. The trick to achieving both of

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Posted in blogging | Also tagged blogging, engagement | Leave a comment

Blogging For Business Means Telling YOUR Story

By Pam Kozelka | Published: August 12, 2011

Don’t have a blog for your business yet? You’re not alone. Some small business owners hesitate to start a blog because of a few common misconceptions. If you have

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Posted in blogging | Also tagged blogging, SocialTract, starting a blog, why blog | Leave a comment

What Blogging Isn’t

By Lynn Cole | Published: August 8, 2011

What is blogging? This a question that is commonly encountered when a business decides to increase its online presence. This question is perhaps better answered by identifying a few

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Posted in blogging | Also tagged blogging, service companies, why should I blog | Leave a comment

Your Google+ Profile Image Just Got More Valuable

By Janet Okoben | Published: August 3, 2011

As you’ve probably heard, Google is taking on Facebook with its Google+ project, whose objective is to make sharing information easier and more intuitive. As a business owner, you

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Posted in Social Media Tips | Also tagged blogging, Content Marketing, Google, Social Media | Leave a comment

Give Your Customers A Reason To Act: Call To Action Examples

By Beth Brinton | Published: August 1, 2011

Whether you are writing a blog, newsletter or marketing content for your website, you want your customers to act. You may want them to make a purchase, subscribe to

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Posted in blogging | Also tagged advertiing, blogging, online marketing | Leave a comment

Is It Advertising or Content Marketing? Does It Matter?

By Pam Kozelka | Published: July 3, 2011

I had a chat recently with a small business looking to grow their presence on the web. “What’s your goal,” I asked. The client said they know they need SEO

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Posted in Content Marketing | Also tagged advertising, blogging, Content Marketing, organic search, seo | Leave a comment

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