Tweet Twitter has revolutionized the way businesses build their marketing strategies. It is one of several social media tools that allows you to have real-time conversations with existing and potential
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Tag Archives: small business
Halfway Through 2011, How Are Those Social Media Trends Holding Up?
Tweet For marketers who follow social media trends, 2011 has been an interesting year. The over-arching theme has — not surprisingly — been that content marketing is the best
Posted in Content Marketing Also tagged Content Marketing, facebook, online marketing, Social Media, twitter Leave a comment
How To Engage Blog Readers
Tweet When trying to write effective blogs for your business, keep two primary objectives in mind: building credibility for your company and driving sales. The trick to achieving both
Blogging For Business Means Telling YOUR Story
Tweet Don’t have a blog for your business yet? You’re not alone. Some small business owners hesitate to start a blog because of a few common misconceptions. If you
What Blogging Isn’t
Tweet What is blogging? This a question that is commonly encountered when a business decides to increase its online presence. This question is perhaps better answered by identifying a
Your Google+ Profile Image Just Got More Valuable
Tweet As you’ve probably heard, Google is taking on Facebook with its Google+ project, whose objective is to make sharing information easier and more intuitive. As a business owner,
Posted in Social Media Tips Also tagged blogging, Content Marketing, Google, Social Media Leave a comment
Give Your Customers A Reason To Act: Call To Action Examples
Tweet Whether you are writing a blog, newsletter or marketing content for your website, you want your customers to act. You may want them to make a purchase, subscribe
Is It Advertising or Content Marketing? Does It Matter?
Tweet I had a chat recently with a small business looking to grow their presence on the web. “What’s your goal,” I asked. The client said they know they need
Posted in Content Marketing Also tagged advertising, blogging, Content Marketing, organic search, seo Leave a comment
Social Media Tools: Some Cross-Promotional Guidelines
Tweet You’ve set up a Facebook account, a Twitter handle and a LinkedIn profile, so now what? It’s generally not enough to engage with customers via each individual social media
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