Tag Archives: organic search

Long-Tail Keywords That Drive Traffic to Your Business

By Janet Okoben | Published: April 16, 2013

For the small business, long-tail keywords can provide most of your website’s search-driven traffic. Long-tail search terms are more highly targeted, niche keywords or phrases. Share and Enjoy:

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Posted in Blog Content | Also tagged blogging effectiveness, keywords, online marketing, search results, small business blogging | Leave a comment

Your Website: Guarding Search Rankings

By Keith Sauro | Published: January 31, 2013

Though your business has reached a comfortably high position in natural search, your marketing efforts are far from over. It’s time to move into maintenance mode and begin guarding search

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Posted in Content Marketing | Also tagged Content Marketing, keywords, online marketing, search rankings, seo, website | Leave a comment

Choosing Your Keywords With Care: Are You And Your Audience Speaking The Same Language?

By Janet Okoben | Published: January 2, 2013

Although you know exactly what products and services your business offers, and you’ve described them in detail online, this doesn’t guarantee customers will find you. Strategically choosing your keywords makes

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Posted in Content Marketing | Also tagged blogging tips, Content Marketing, hvac contractors, keywords, marketing strategy, online marketing, website | Leave a comment

5 Simple Steps To Improving Organic Search Results

By Janet Okoben | Published: August 25, 2012

Most businesses start a blog to improve search results, getting their business ranked in the top searches for market-relevant keywords. Improving organic search results is an effective means to that

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Posted in Social Media Tips | Also tagged blogging effectiveness, Content Marketing, internal links, market relevant keywords | Leave a comment

Organic Search? Paid Search? What’s The Difference?

By Jim McDermott | Published: February 6, 2012

It makes sense that increasing your customer base will lead to higher sales, but doing so means that those new customers must be able to find you — locally and

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Posted in FAQs | Also tagged keywords, paid search, search results, seo | Leave a comment

Is It Advertising or Content Marketing? Does It Matter?

By Pam Kozelka | Published: July 3, 2011

I had a chat recently with a small business looking to grow their presence on the web. “What’s your goal,” I asked. The client said they know they need SEO

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Posted in Content Marketing | Also tagged advertising, blogging, Content Marketing, seo, small business | Leave a comment

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