Tag Archives: organic search

Ranking High on Google: A 9-Point Action Plan

We all love — or dream of — ranking high on Google and other search engines, so it makes sense that trying to decode what Google wants is a popular pastime. The

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Who Are You Writing for–Your Audience or the Search Engines?

While you need to pay some attention to optimizing content for search engines, don’t allow keyword formulas and other contrived tactics to trump great content. Share and Enjoy:

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Developing Online Content That Maximizes SEO

In order to be “findable” online, your website and online content SEO must include the right keywords. You also need to create sharable content so that those who’ve found your site

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Long-Tail Keywords That Drive Traffic to Your Business

For the small business, long-tail keywords can provide most of your website’s search-driven traffic. Long-tail search terms are more highly targeted, niche keywords or phrases. Share and Enjoy:

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Your Website: Guarding Search Rankings

Though your business has reached a comfortably high position in natural search, your marketing efforts are far from over. It’s time to move into maintenance mode and begin guarding search

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Choosing Your Keywords With Care: Are You And Your Audience Speaking The Same Language?

Although you know exactly what products and services your business offers, and you’ve described them in detail online, this doesn’t guarantee customers will find you. Strategically choosing your keywords makes

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5 Simple Steps To Improving Organic Search Results

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Most businesses start a blog to improve search results, getting their business ranked in the top searches for market-relevant keywords. Improving organic search results is an effective means to that

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Organic Search? Paid Search? What’s The Difference?

It makes sense that increasing your customer base will lead to higher sales, but doing so means that those new customers must be able to find you — locally and

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Is It Advertising or Content Marketing? Does It Matter?

I had a chat recently with a small business looking to grow their presence on the web. “What’s your goal,” I asked. The client said they know they need SEO

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