Tag Archives: marketing strategy

e-Books As Marketing Tools: Does Your Business Need One?

By Janet Okoben | Published: April 25, 2012

A growing trend online is e-books, whether fiction or nonfiction, or even businesses offering them. Instead of relying mainly on a blog, a lot of businesses are now focusing on

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Posted in Content Marketing | Also tagged Content Marketing, eBooks | Leave a comment

Your Blog Strategy Counts: It Can Take 10+ Informational Sources Before A Consumer Will Buy

By Janet Okoben | Published: March 2, 2012

While you may get some positive results from simply writing new blog posts as ideas come to you, having a more comprehensive blog strategy can help you get more bang

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Posted in blogging, General | Also tagged blog comments, blogging strategy, Social Media | Leave a comment

Blogging For Service Companies Needs The Right Approach: How To Get Repeat Business

By Jim McDermott | Published: February 29, 2012

If you manage a service company, you know how competitive today’s landscape is. Incorporating social media — blogs in particular — as a part of your marketing strategy can give

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Posted in blogging, General | Also tagged blogging, blogging for service companies, Social Media | Leave a comment

E-Newsletter Best Practices: Are You Adhering To Them?

By Beth Brinton | Published: February 22, 2012

Developing an e-newsletter is a smart marketing strategy. Putting one into motion, particularly if you’re already using social media tools regularly, gives your content the ability to pull double duty.

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Posted in Content Marketing, Social Media Tips | Also tagged e-newsletter, Social Media | Leave a comment

Why You Can’t ‘Wait And See’ When It Comes To Your Website

By Lynn Cole | Published: January 23, 2011

The challenge: Educating service companies on how and why providing content using the internet and social media is vital for a business today. You cannot succeed without providing consistent, relevant

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Posted in blogging | Also tagged blogging, HVAC, marketing, online marketing | Leave a comment

Word-of-Mouth Marketing for Contractors

By Lynn Cole | Published: September 7, 2010

Over the past few months, I’ve had the opportunity to talk with hundreds of contractors about social media and our SocialTract service. Here’s one that made me scratch my head.

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Posted in Content Marketing | Also tagged WOM, word-of-mouth | Leave a comment

Are the Yellow Pages Dead?

By Jim McDermott | Published: August 31, 2010

Bill Gates, Microsoft Chairman, gave a talk a few years ago about the future of advertising and made this statement, “Yellow Page usage among people, say, below 50, will drop

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Posted in Content Marketing | Also tagged heating and air conditioning, internet technology, marketing plans, yellow page advertising | Leave a comment

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