Tag Archives: keywords

Blog Titles That Grab Readers and Pull Them Into Your Content

By Janet Okoben | Published: April 30, 2013

Writing blog titles that grab readers and winning their attention and their clicks requires careful consideration. Your title shouldn’t be an afterthought. It’s the make-or-break attribute of your blog. If the title on

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Posted in blogging | Also tagged blog titles, blogging strategy, online marketing, Social Media, website | Leave a comment

Long-Tail Keywords That Drive Traffic to Your Business

By Janet Okoben | Published: April 16, 2013

For the small business, long-tail keywords can provide most of your website’s search-driven traffic. Long-tail search terms are more highly targeted, niche keywords or phrases. Share and Enjoy:

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Posted in Blog Content | Also tagged blogging effectiveness, online marketing, organic search, search results, small business blogging | Leave a comment

Keyword Search Strategies That Keep You Ahead of the Game

By Beth Brinton | Published: April 4, 2013

More than 90 percent of web surfers use search engines to locate information and more than half do so every single day, according to Pew Internet. Since your goal is to

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Posted in Content Marketing | Also tagged analytics, blogging effectiveness, marketing strategy, search results, seo | Leave a comment

A Winning SEO Strategy: 5 Ways to Stay on Top of Your Game

By Keith Sauro | Published: February 7, 2013

SEO’s set of rules and best practices has always been a moving target. As Google works to continually improve the quality of search results served up to its users and

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Posted in Content Marketing | Also tagged back-linking, blogging effectiveness, Content Marketing, Google, marketing strategy, search results, seo | Leave a comment

Your Website: Guarding Search Rankings

By Keith Sauro | Published: January 31, 2013

Though your business has reached a comfortably high position in natural search, your marketing efforts are far from over. It’s time to move into maintenance mode and begin guarding search

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Posted in Content Marketing | Also tagged Content Marketing, online marketing, organic search, search rankings, seo, website | Leave a comment

3 Key Ways To Optimize Your Site For Bing Algorithms

By Keith Sauro | Published: January 23, 2013

The words “search engine” automatically bring to mind Google, and rightly so, since the search engine giant accounts for almost 70 percent of all search queries, per comScore. Microsoft’s Bing,

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Posted in Content Marketing | Also tagged Bing algorithms, Content Marketing, Google, online marketing, search results, website, white hat strategies | Leave a comment

Choosing Your Keywords With Care: Are You And Your Audience Speaking The Same Language?

By Janet Okoben | Published: January 2, 2013

Although you know exactly what products and services your business offers, and you’ve described them in detail online, this doesn’t guarantee customers will find you. Strategically choosing your keywords makes

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Posted in Content Marketing | Also tagged blogging tips, Content Marketing, hvac contractors, marketing strategy, online marketing, organic search, website | Leave a comment

Making Sense Of The Numbers In Your Monthly Analytics Reports

By Keith Sauro | Published: November 1, 2012

Putting the information in your monthly analytics report to good use requires that you understand what at first might seem like gobbledygook. But learning how to make sense of the

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Posted in Content Marketing | Also tagged analytics, blogging effectiveness, Content Marketing, online marketing, Social Media | Leave a comment

Understanding Your Google Results

By Keith Sauro | Published: October 26, 2012

You probably know the drill from personal experience using Google. A user enters a search term, and Google returns search results related to the term. But do you know how

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Posted in Content Marketing | Also tagged analytics, blogging effectiveness, Content Marketing, Google, search results, website | Leave a comment

Keyword Optimization: Overcoming 5 Barriers That Can Decrease Traffic

By Janet Okoben | Published: October 19, 2012

If you’ve been less than satisfied with your blog’s search rankings, the secret may lie in keyword optimization. That’s an industry term that simply means using the right “code” either

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Posted in Content Marketing | Also tagged blogging tips, Content Marketing, marketing strategy, search results, seo | Leave a comment

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