Tag Archives: HVACR Contractors

Seven Successful Strategies Straight from Contractors Who Blog

By Joe Pulizzi | Published: July 26, 2010

Now that we have been able to see SocialTract customers in action with their blogs, it’s easier to see what differentiates the ones who are successful blogging versus the ones

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Why HVACR Contractors Need to Blog – #5 Attention Shortage

By Joe Pulizzi | Published: July 8, 2010

One of the great things about all this new technology available to contractors is that much of it is cheap and easy to use. Today, small companies can deliver great

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Why HVACR Contractors Need to Blog – #4

By Joe Pulizzi | Published: June 15, 2010

There’s no question about it, selling to customers these days is becoming much more challenging.  The more informed the consumer or buyer is the more difficult it is to sell

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Why HVACR Contractors Need to Blog – #3

By Joe Pulizzi | Published: June 6, 2010

The news is full of stories about how media companies are cutting budgets and reducing the quality and quantity of the content they send out.  This is true of newspapers,

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Why HVACR Contractors Need to Blog – #2

By Joe Pulizzi | Published: June 1, 2010

You can no longer count on traditional media sources, newspapers, radio, TV, Yellow Pages, to assist you in reaching your customers.  One of the key changes brought about by technology

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Make Sure Your HVAC Blog Is Connected to Your Website

By Joe Pulizzi | Published: May 13, 2010

Your HVAC blog is working to do several important things for your marketing program. It’s creating value through content for both customers and prospective customers. It’s establishing ongoing communications with

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10 Tips to Get the Most Out of Your HVACR Contractor Blog

By Joe Pulizzi | Published: April 12, 2010

If we only had to create great content and the rest would happen magically? We’d get more fans, more followers, more web traffic and more business. Unfortunately, although creating great

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Top 10 Twitter Questions from HVACR Contractors

By Joe Pulizzi | Published: March 31, 2010

Just about every day I answer a question about using Twitter, the microblogging tool. Most HVACR contractors are trying to wrap their hands around this powerful tool, but it’s not

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Why SocialTract? – A Social Media Service for HVACR Contractors

By Joe Pulizzi | Published: March 6, 2010

We’re excited to officially launch our new social media service, SocialTract, specifically designed for HVACR contractors. When explaining this new service to colleagues, I get asked two questions. Share and

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Posted in About SocialTract | Also tagged , | 1 Comment