Tag Archives: facebook

How HVAC Contractors Can Use Facebook’s ‘Like’ Tool To Increase Business

By Joe Pulizzi | Published: May 3, 2012

Facebook can be instrumental in building your HVAC business; finding new customers, strengthening relationships with existing customers and enhancing your leadership/authority position in the local community. But simply having a

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Posted in Social Media Tips | Also tagged hvac contractors, like button, social media for service companies | Leave a comment

You Can Grow Your HVAC Business with Social Media: Get Creative

By Joe Pulizzi | Published: April 30, 2012

I’ve heard it a million times from HVAC contractors. Maybe you’ve even said it yourself. I have a business to run. I don’t have extra time to spend on blogs

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Posted in Social Media Tips | Also tagged Social Media, social media for service companies, twitter | Leave a comment

Your Social Media Profile Needs Punching Up, Part 2: Facebook

By Pam Kozelka | Published: March 8, 2012

What started as an innovative tool for college students to interact online has become an international phenomenon. People from all walks of life now have Facebook profiles, including your target

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Posted in General, Social Media Tips | Also tagged Social Media, social media tips | Leave a comment

Your HVAC Preventive Maintenance Sales Strategy Should Include Social Media

By Joe Pulizzi | Published: February 2, 2012

How do HVAC preventive maintenance plans fit into your overall sales strategy ? They should be a priority, a service that you market aggressively. Maintenance agreements, which some HVAC contractors

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Posted in General, Social Media Tips | Also tagged blog, hvac contractors, social media for service companies | Leave a comment

Brand Marketing: How Do Social Media Networks Facilitate It?

By Beth Brinton | Published: January 30, 2012

Most companies today use social media as part of their brand marketing to some extent. Social media networks, such as Facebook, Twitter and Google+, allow you to use company pages.

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Posted in General, Social Media Tips | Also tagged brand marketing, Google, Social Media, twitter | Leave a comment

How To Use Tabs And Tagging In Facebook To Boost Your Internet Presence

By Pam Kozelka | Published: December 5, 2011

If you have a social media marketing strategy, it’s time to learn how to use Facebook tabs and tagging to take your online presence to the next level, increase your

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Posted in Social Media Tips | Also tagged Content Marketing, social medai | Leave a comment

Halfway Through 2011, How Are Those Social Media Trends Holding Up?

By Beth Brinton | Published: August 21, 2011

For marketers who follow social media trends, 2011 has been an interesting year. The over-arching theme has — not surprisingly — been that content marketing is the best way

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Posted in Content Marketing | Also tagged Content Marketing, online marketing, small business, Social Media, twitter | Leave a comment

5 Things To Do Each Day in Social Media That Takes Just 5 Minutes

By Pam Kozelka | Published: July 12, 2011

Having content automatically tweet out to your Twitter, Facebook, and LinkedIn pages is great. But frankly, it is not enough. You personally have to engage in those accounts, once a

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Posted in Social Media Tips | Also tagged linkedin, Tweetdeck, twitter | Leave a comment

It’s The Little Things…A Social Media Example

By Pam Kozelka | Published: June 23, 2011

It is the social media revolution. There is no doubt about it. Everyone from kids to grandparents are on Facebook. Many are on Twitter and LinkedIn too. They don’t go

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Posted in Social Media Tips | Also tagged case study, Social Media | Leave a comment

The Non-Sales Touch with Content

By Joe Pulizzi | Published: May 23, 2011

The following first appeared on ContractingBusiness.com When HVAC contractors talk about their websites, they almost exclusively talk about its importance in attracting new customers. Blogging, social media, pay-per-click, search engine

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Posted in blogging, Content Marketing | Also tagged blogging, enewsletters | Leave a comment

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