Tag Archives: e-newsletter

3 Savvy Recycling Practices That Make Your Web Content a Sustainable Marketing Tool

By Janet Okoben | Published: May 9, 2013

Creating fresh, relevant and engaging web content for your site, blog and social media pages day in and day out can be a daunting prospect. The good news is that

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Posted in Blog Content, Content Marketing | Also tagged blogging strategy, Content Marketing, social media for small business, twitter, website | Leave a comment

Channel Content Marketing: So What’s Your Action Plan?

By Beth Brinton | Published: April 24, 2013

Creating quality content won’t get you anywhere unless you’re prepared to promote the information and advice you’re publishing using channel content marketing. You must draw attention to and distribute your content

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Posted in Content Marketing | Also tagged analytics, blog, channel objectives, marketing strategy, Social Media, twitter | Leave a comment

6 Ways a Savvy Blog Strategy Can Boost Your HVAC Business

By Janet Okoben | Published: March 29, 2013

Blogging just for the sake of having a blog is a big waste of time. A powerful blog, one with a savvy blog strategy behind it, can take your business

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Posted in blogging | Also tagged blogging effectiveness, blogging for service companies, customer retention, establishing expertise, seo | Leave a comment

Your HVAC Company’s Email Newsletter: Is It Really Relevant To the Reader?

By Janet Okoben | Published: February 19, 2013

What good is all that hard work on your HVAC company’s email newsletter if it’s just ignored? Or even worse, what if the receiver hits “unsubscribe.” Worse still, what if

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Posted in Content Marketing | Also tagged case studies, Content Marketing, customer feedback, hvac contractors, industry news, online marketing | Leave a comment

Boost E-Newsletter Click-Throughs With 3 Simple Tips

By Janet Okoben | Published: September 4, 2012

The research on the benefits of using e-newsletters in marketing is clear. But to boost ROI, businesses are wise to understand e-newsletter click-through rates. You see, it’s not enough to

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Posted in Content Marketing | Also tagged click-through rates, e-marketing campaign, landing pages, marketing strategy, online marketing, ROI | Leave a comment

What Every Business Should Know About E-Newsletter Performance Metrics

By Janet Okoben | Published: June 12, 2012

The process of creating an e-newsletter should include careful consideration of what content to include, who the audience is and more. But once you’ve got a few published e-newsletters under

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Posted in Content Marketing | Also tagged click-through rate, performance metrics | Leave a comment

Top 5 Benefits Of E-Newsletters

By Jim McDermott | Published: June 7, 2012

More businesses are turning back to proven marketing methods, such as e-newsletters. An upgraded form of the traditional printed and mailed newsletter, an e-newsletter is a cost-effective method to reach . . .

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Posted in Content Marketing | Also tagged e-mail, marketing methods, social media tools | Leave a comment

Why Competitive Businesses Turn Blogs Into E-Newsletters

By Jim McDermott | Published: May 23, 2012

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Email is not dead — despite what many social media pundits like to claim. To the contrary, using an email list to distribute regular e-newsletters offers competitive businesses a unique

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Posted in Content Marketing | Also tagged e-mail, marketing strategy | Comments closed

E-Newsletter Best Practices: Are You Adhering To Them?

By Beth Brinton | Published: February 22, 2012

Developing an e-newsletter is a smart marketing strategy. Putting one into motion, particularly if you’re already using social media tools regularly, gives your content the ability to pull double duty.

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Posted in Content Marketing, Social Media Tips | Also tagged marketing strategy, Social Media | Leave a comment

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