Tag Archives: Content Marketing

The 6 Hallmarks of Quality Blog Content

By Janet Okoben | Published: June 19, 2013

Everyone wants their blog to be engaging and, if possible, addictive — but what does that mean exactly? What are the hallmarks of quality blog content? Share and Enjoy:

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Posted in Blog Content | Also tagged blogging effectiveness, keywords, Social Media, storytelling, why should I blog | Leave a comment

Your Small-Business Emails: 4 Key Ways to Ensure They Get Opened

By Keith Sauro | Published: June 11, 2013

It’s not easy to shine through the clutter in your customers’ inboxes these days. If you want to reach your audience with your small-business emails, you’ve got to offer clear

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Posted in Content Marketing | Also tagged e-newsletter, marketing strategy, problem-solving emails, small business marketing, targeted emails | Leave a comment

Recycling Your Internet Content: Voila! You’ve Got an E-Book

By Janet Okoben | Published: June 4, 2013

It’s time to go “green” by recycling Internet content. Recycling isn’t just for glass bottles and paper cups. Do the same with your reusable online content to create a useful, shareable

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Posted in Content Marketing | Also tagged blogging effectiveness, blogging strategy, online marketing, recycling content, ROI | Leave a comment

Responding to Your Customers on Social Media When You’re Pressed for Time

By Beth Brinton | Published: May 30, 2013

Social media is a crucial part of your business identity and a big force in shaping your brand, no matter what industry you’re in. Share and Enjoy:

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Posted in Social Media Tips | Also tagged build your brand, organizational tools, small business blogging, social media tips, twitter | Leave a comment

Your Email and Social Media Marketing Tools: Could They Use a Good Spring Cleaning?

By Beth Brinton | Published: May 28, 2013

In the season of spring cleaning, now’s a good time to determine what’s going on with your email and social media marketing tools. Share and Enjoy:

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Posted in Social Media Tips | Also tagged analytics, customer engagement, email marketing, online marketing, social media for service companies, social media for small business | Leave a comment

Link Building That Bumps Up Your SEO: 3 Tips

By Beth Brinton | Published: May 21, 2013

Links to your website pages from other sites are called back-links. Building back-links can improve your SEO, enhancing your credibility with Google and other search engines. Such link building helps move

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Posted in blogging, Content Marketing | Also tagged back-linking, blogging effectiveness, online marketing, seo, social media tips, website | Leave a comment

How to Optimize Your Content Discovery by Focusing on a Long-Term Strategy

By Janet Okoben | Published: May 16, 2013

Content discovery maxim: The more useful, interesting, relevant and varied content you have to offer, the more people will discover you, your business and your website. The more active you are, the

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Posted in Content Marketing | Also tagged blogging strategy, editorial calendar, marketing strategy, online marketing, social media tips, useful content | Leave a comment

Choosing a Content Marketing Agency That’s the Right Fit for Your Business

By Beth Brinton | Published: May 14, 2013

When choosing a content marketing agency to create or manage your content marketing effort, make sure to kick the tires first. Look for an experienced company that you can trust

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Posted in Content Marketing | Also tagged analytics, marketing strategy, ROI, seo, small business marketing, web presence | Leave a comment

3 Savvy Recycling Practices That Make Your Web Content a Sustainable Marketing Tool

By Janet Okoben | Published: May 9, 2013

Creating fresh, relevant and engaging web content for your site, blog and social media pages day in and day out can be a daunting prospect. The good news is that

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Posted in Blog Content, Content Marketing | Also tagged blogging strategy, e-newsletter, social media for small business, twitter, website | Leave a comment

Using Instagram: Visuals That Tell Your Company’s Story Quickly and Compellingly

By Beth Brinton | Published: May 7, 2013

Using Instagram can help almost any small business connect with an audience and further its content marketing effort. Share and Enjoy:

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Posted in Social Media Tips | Also tagged instagram, marketing strategy, small business marketing, social media tips, storytelling, visual storytelling | Leave a comment

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