Tag Archives: blogging

Is Your Company Maximizing the 4 Most Powerful Digital Marketing Tools?

If you’ve been putting off starting a blog or getting active on social media, let this post provide motivation. If you don’t send regular email to your subscribers and your

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Hold Your Agency Accountable for Measuring Marketing ROI

How do I know my marketing was effective? I need ways of measuring marketing ROI, but how? It’s easy—include measurement and performance in your external agency’s contract. Use these handy tips for

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When Outsourcing Content Creation, Make Sure You Hire the Right Experts

It’s ok to admit it: you’re considering outsourcing content creation for your brand. You’ve tried writing exciting, engaging blog posts yourself and there just aren’t enough hours in the day. Besides,

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How to Truly Position Yourself and Your Company as an Industry Expert

As a small business owner, you know a lot about your industry and have strong opinions on how it should work. Even if you don’t feel a personal need for

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5 Tips for Using Curated Content as Part of Your Marketing Strategy

As you focus on expanding your content marketing efforts, remember, you don’t always have to start from scratch. Another option is to use curated content written by other people and

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Blogging Your Way to Thought Leadership Status

It’s convenient these days to become an educated consumer–and thought leaders influence purchasing decisions. Your prospects compare pricing and features, of course, but may go further to learn about the industry in general or get

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5-Step Plan for Generating Leads Through Your Business Website

Prospects come to you through many sources. Your engaging content is acting as a lead generation engine, bringing in the right people. You’re generating leads from your AdWords or banners, your

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Optimizing Your Website Content: 4 Copy Essentials

Creating problem-solving, useful, interesting and entertaining content to bring traffic to your service-industry website is an excellent success formula–provided your audience can find your content. Optimizing website content is what

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Small-Business Marketing and Small-Business Branding: There’s a Difference, You Know

When it comes to small-business marketing, it’s imperative to understand the difference between it and branding. Share and Enjoy:

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5 Social Media And Marketing Trends To Keep Your Eye On In 2013

A new year brings new challenges, but it can also offer new opportunities if you’re prepared. With that in mind, here are five social media and marketing trends to look

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