Tag Archives: blogging

How to Truly Position Yourself and Your Company as an Industry Expert

As a small business owner, you know a lot about your industry and have strong opinions on how it should work. Even if you don’t feel a personal need for

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5 Tips for Using Curated Content as Part of Your Marketing Strategy

As you focus on expanding your content marketing efforts, remember, you don’t always have to start from scratch. Another option is to use curated content written by other people and

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Blogging Your Way to Thought Leadership Status

It’s convenient these days to become an educated consumer–and thought leaders influence purchasing decisions. Your prospects compare pricing and features, of course, but may go further to learn about the industry in general or get

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5-Step Plan for Generating Leads Through Your Business Website

Prospects come to you through many sources. Your engaging content is acting as a lead generation engine, bringing in the right people. You’re generating leads from your AdWords or banners, your

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Optimizing Your Website Content: 4 Copy Essentials

Creating problem-solving, useful, interesting and entertaining content to bring traffic to your service-industry website is an excellent success formula–provided your audience can find your content. Optimizing website content is what

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Small-Business Marketing and Small-Business Branding: There’s a Difference, You Know

When it comes to small-business marketing, it’s imperative to understand the difference between it and branding. Share and Enjoy:

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5 Social Media And Marketing Trends To Keep Your Eye On In 2013

A new year brings new challenges, but it can also offer new opportunities if you’re prepared. With that in mind, here are five social media and marketing trends to look

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Your Social Media Marketing Strategy: It’s Content, Content, Content

Today’s customer is not as open to influence by traditional marketing messages, because they have options. It’s easy these days to ignore, block out or go around the incessant cacophony

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5 Benefits Of An Online Marketing Plan

An online marketing plan can help put service providers with unique business needs on the local map, and set them up to dominate their markets. The benefits are many, as

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Using Images In Blogs: A How-To Guide For Beginners

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Most everyone in social media circles knows that using images in blogs is paramount; however, images are often one of the easiest components of a blog or website to ignore. Namely, images are often hard . . .

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