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Learn More About SocialTract
Educational Events
SocialTract wants to spread the knowledge! Join us for our free online events.
UPCOMING EVENTS
Event: Content Marketing & Social Media to Empower Your Business
Where: Click here to register. *Attend online free.
When: May 15, 2013 2:00 PM – 3:00 PM EDT
Description: This webinar will demystify how content marketing can help businesses get found on line, interact with with current customers and prospects, and help create conversion through strong Search Engine Optimization.
SocialTract continues to rely on the power of content marketing, but layers in more tools for getting discovered by online prospects, managing your social profiles, developing online business intelligence, monitoring your Internet reputation, expanding your presence on large listing and social sites, converting prospects to leads and customers, and measuring program ROI in real time.
Presented by: Keith Sauro, Vice President of Sales and Content Marketing for SocialTract and DigitalSherpa, the leading blogging services for HVAC Contractors.
Sponsored by: Arzel Zoning
*A webinar event is viewed right from your computer, where you can watch the presentation live and listen through your computer speakers or by calling in through the phone. You are able to post questions and get LIVE responses from the speaker.
PAST EVENTS
Event: Content & Social Media Marketing For Service Businesses
Where: On Demand
Description: During this webinar, one of our marketing experts will walk you through the various steps businesses need to take when thinking about Internet marketing, and then at the end of the presentation, there will be a Q&A session where all attendees will have time to ask any questions and obtain free advice from our team. Click here to watch On Demand!
Event: Social Media Webinar: The Content Revolution – Developing Top Customer Acquisition Strategies
Where: Available On Demand
Description: Learn How To Use Content To Get People To Talk About Your Business Online
In the past few years, businesses have learned that it doesn’t require big advertising or marketing budgets to effectively advertise on the Web. Creating valuable content is the gateway to generating qualified leads and converting them to customers.
Event: Driving New Business with Google by Blogging
When: June 22, 2012 from 2pm – 3pm ET
Where: Stay tuned! Registration info to come.
Description: Joe Pulizzi, CEO of SocialTract and Founder of the Content Marketing Institute, will present why blogging should be at the center of your online marketing universe, and share stories of how contractors are using blogging to attract new business through search engines like Google. You will walk away with tangible examples and how-to tips to take your business to the next level through the simple art of blogging.
This event is presented in conjunction with Service Roundtable.
Event: How To Use Online Marketing
Where: Click here to register. *Attend online free.
When: On Demand
Description: During Part 2 of this two part series, Michael Weiss, Managing Director of SocialTract, will clearly explain how to use blogging and social media tools to maximize your marketing budget and get more leads. Michael will focus on the most affective ways to use Online Marketing to generate more awareness for your business which will lead to gaining and retaining your customers.
Presented by Michael Weiss, a content marketing strategist and Managing Director of SocialTract.
SocialTract is an endorsed Lennox Residential vendor.
Join us for a 45 minute webinar and 15 minute Q & A session.
Event: What Is Online Marketing
Where: Click here to register. *Attend online free.
When: Available On Demand
Description: From Facebook to Twitter to Blogging – what does it all mean? And more importantly how will it help you grow your business? Please join Michael Weiss, Managing Director of SocialTract, for part 1 of a two part series on Online Marketing for the HVAC Contractor. During this session you will learn about current online marketing trends, tools and how social media actually works for small to medium sized businesses.
Presented by Michael Weiss, a content marketing strategist and Managing Director of SocialTract.
SocialTract is an endorsed Lennox Residential vendor.
Join us for a 45 minute webinar and 15 minute Q & A session.
Event: Get Into The Zone With Content Marketing
Where: Click here to register. *Attend online free.
When: On Demand
Description: Figuring out how to get found online is not as easy as it seems. And frankly, you do you have the time and expertise to do it right? Take a deep breath, because finally you have an opportunity to learn about a practical method for making content marketing and social media work for you. If you are an HVAC business owner or manager, marketing director or even in sales, this session will open your eyes to the increasingly important world of content marketing through social media. And better yet, show you how to be more visible online and get more leads. Build your 2012 social media presence now! Powered by SocialTract, the leading blogging service for HVAC Professionals.
Presented by Michael Weiss, a content marketing strategist and Managing Director of SocialTract, the leading blogging service for HVAC Contractors.
Sponsored by: Arzel Zoning
Event: Leveraging Social Media to Build Your Company
Where: Click here to register. *Attend online free.
When: On Demand Viewing
Description: Figuring out how to get found online is not as easy as it seems. And frankly, you do you have the time and expertise to do it right? Take a deep breath, because finally you have an opportunity to learn about a practical method for making content marketing and social media work for you. If you are an HME business owner or manager, marketing director or even in sales, this session will open your eyes to the increasingly important world of content marketing through social media. And better yet, show you how to be more visible online and get more leads. Build your 2012 social media presence now!
Presented by Michael Weiss, a content marketing strategist and Managing Director of SocialTract, the leading blogging service for HME Professionals.
Sponsored by: SocialTract and HME News.
Event: The Contractor as Publisher: Leveraging Social Media to Build Your Company
Where: Click here to on demand. *Attend online free.
When: On Demand
Description: You probably already know that Facebook, Twitter, and other social media outlets are becoming critical online marketing tools, but do you have the time and expertise to utilize these platforms effectively? You now have a chance to learn about a practical method for making social media work to your advantage. If you are an HVAC business owner or manager, marketing director, or sales representative, this session will open your eyes to the increasingly important world of content marketing through social media and blogging. Begin planning your 2012 social media strategy now.
This event is presented by Joe Pulizzi, content marketing author and speaker as well as CEO of SocialTract, the leading blogging service for HVAC contractors.
SocialTract is an endorsed Lennox Residential vendor.
Title: Leveraging Social Media to Build Your Company
Where: Click here to register. *Attend online free.
When: On Demand
Description: You know that Facebook, Twitter and other social media outlets are becoming critical marketing tools, but do you have the time and expertise to do it right? Take a deep breath, because finally you have an opportunity to learn about a practical method for making social media work for you. If you are an HME business owner or manager, marketing director or even in sales, this session will open your eyes to the increasingly important world of content marketing through social media. Start planning your social media now for 2012.
Join us for a 45 minute webinar and 15 minute Q & A session.
Presented by: Joe Pulizzi, leading content marketing author and speaker, CEO, SocialTract, the leading blogging service for HME Professionals
Brought to you by: HME News
Title: The Contractor as Publisher: Leveraging Social Media to Build Your Company
Where: *Free On Demand. Click here to register.
Description: You probably know that Facebook, Twitter and other social media outlets are becoming critical marketing tools, but do you have the time and expertise to do it right? Take a deep breath, because finally you have an opportunity to learn about a practical method for making social media work for you. If you are an HVAC contracting business owner or manager, marketing director or sales representative, this session will open your eyes to the increasingly ever-more important world of content marketing through social media. Start planning your social media now for 2012.
Click here to watch the archive.
Presented by: Joe Pulizzi, leading content marketing author and speaker, CEO, SocialTract, the leading blogging service for HVAC Contractors
Sponsored by: Arzel Zoning
Title: Why Blogging Is Essential to Your Business in 2011
Where: *Attend online free. Click here to view.
Description: Content marketing expert Joe Pulizzi will share why blogging is such a powerful tool for HVAC dealers and give concrete steps on what contractors need to do now to be successful in their online marketing for 2011.
Presented by Lennox
Title: “The Online Marketing Game Plan for HVAC Contractors” featuring Ron Smith and Theo Etzel
Where: On Demand. Click here to watch.
Description: Unfortunately, it’s all changed. Yellow pages and flyers just don’t work the way they used to for HVACR contractors.
Listen to HVAC-guru Ron Smith, author of HVAC Spells Wealth, who will discuss how contractors from around North America are adapting to this change. Then, listen to Theo Etzel, CEO of Conditioned Air out of Naples, Florida. Theo will review what Conditioned Air, 2010 ACCA Contractor of the Year, is doing to stay ahead of the marketing curve and leverage new online and social media methods to drive credibility and business.
Title: Why Contractors Should Blog
Where: On Demand. Click here to watch.
Description: Almost all your customers, whether they know it or not, read blogs. Your customers need to know the latest in home comfort solutions in order to live better lives. Why can’t that type of information come from you? Well, if you want to be successful with your online marketing, it better come from you. Find out more at this free webinar on why blogging may make sense for your business.
See what HVAC contractors are benefiting from SocialTract’s services here!
NOTE: We do not share/sell/rent this information with anyone outside SocialTract.