Category Archives: General

Should Tumblr Be Your Blog’s Home?

By Beth Brinton | Published: April 9, 2012

So you’ve decided to start a blog for your business. The first step is deciding which blogging service to use. There are several options available, many of which are free

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Effective Blogs: Do You Have One? 5 Ways To Know It’s Not Working

By Beth Brinton | Published: April 4, 2012

Maintaining effective blogs is not as simple as it might seem. Unlike an advertising campaign, the results are rarely immediate, and to the untrained eye it can be challenging to

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Blog Content Getting Stale? 4 Ways To Rejuvenate It

By Jim McDermott | Published: April 2, 2012

Bloggers across the internet often bemoan the challenges of creating fresh, engaging blog content. After all, your business only has so many products and services, but search engine optimization(SEO) requires frequent, unique

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Mobile Marketing: Why Your Content Must Be Optimized For Portability, And Some Tips

By Janet Okoben | Published: March 30, 2012

In today’s high-tech world, consumers are used to getting information on the go. Whether they’re looking for more information about your products, comparing prices or searching for customer reviews, the

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Your Social Media Profile Needs Punching Up, Part 2: Facebook

By Pam Kozelka | Published: March 8, 2012

What started as an innovative tool for college students to interact online has become an international phenomenon. People from all walks of life now have Facebook profiles, including your target

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Your Social Media Profile Needs Punching Up, Part 1: Twitter

By Beth Brinton | Published: March 5, 2012

Your social media profile is part of your overall brand presence. When current and potential customers want to learn more about your business, giving them as many options as possible

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Your Blog Strategy Counts: It Can Take 10+ Informational Sources Before A Consumer Will Buy

By Janet Okoben | Published: March 2, 2012

While you may get some positive results from simply writing new blog posts as ideas come to you, having a more comprehensive blog strategy can help you get more bang

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Blogging For Service Companies Needs The Right Approach: How To Get Repeat Business

By Jim McDermott | Published: February 29, 2012

If you manage a service company, you know how competitive today’s landscape is. Incorporating social media — blogs in particular — as a part of your marketing strategy can give

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Social Media Marketing Audits: Gauge Your Effectiveness

By Beth Brinton | Published: February 24, 2012

Do you know how effective your social media marketing strategy is? It’s critical that you evaluate it so that you know how to proceed in the future. A study from

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Your HVAC Preventive Maintenance Sales Strategy Should Include Social Media

By Joe Pulizzi | Published: February 2, 2012

How do HVAC preventive maintenance plans fit into your overall sales strategy ? They should be a priority, a service that you market aggressively. Maintenance agreements, which some HVAC contractors

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