Category Archives: Social Media Tips

Using Instagram: Visuals That Tell Your Company’s Story Quickly and Compellingly

By Beth Brinton | Published: May 7, 2013

Using Instagram can help almost any small business connect with an audience and further its content marketing effort. Share and Enjoy:

Share and Enjoy:

Posted in Social Media Tips | Tagged Content Marketing, instagram, marketing strategy, small business marketing, social media tips, storytelling, visual storytelling | Leave a comment

Countering With a Forceful Social Media Strategy When Your Firm’s Reputation Takes a Hit

By Beth Brinton | Published: April 26, 2013

The more business you generate and the more customers you have, the more likely it is that you’ll see some negative reviews or customer complaints appearing online. Share and Enjoy:

Share and Enjoy:

Posted in Social Media Tips | Tagged blog comments, facebook, online marketing, online reputation, Social Media, social media tips, twitter, website | Leave a comment

4 Strategic Ways You Can Use Social Media To Generate HVAC Leads And Sales

By Beth Brinton | Published: February 28, 2013

Having trouble getting excited about online marketing? Would you rather not use social media — and instead spend that quality time running your HVAC business? The fact is, you’ve got

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Posted in Social Media Tips | Tagged blogging for service companies, facebook, hvac contractors, online marketing, search results, social media for service companies, twitter | Leave a comment

Using Social Media: In A World Of Distractions, Keep Your Small Business Message Short And Sweet

By Beth Brinton | Published: February 21, 2013

When using social media to market your small business, short really hits the sweet spot. Your audience members will respect your business if you respect their time — by getting

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Posted in Social Media Tips | Tagged blogging strategy, facebook, online marketing, social media for small business, social media tips, twitter | Leave a comment

How Is Your Service Company’s Social Media Strategy Doing? 8 Measures Of Your Success

By Beth Brinton | Published: February 15, 2013

Is your social media strategy really paying off? Are you spending your time on what yields the best results for your company? Share and Enjoy:

Share and Enjoy:

Posted in Social Media Tips | Tagged analytics, blogging effectiveness, customer retention, facebook, marketing strategy, social media for service companies, twitter | Leave a comment

Making Pinterest a Sharper Marketing Tool

By Beth Brinton | Published: February 5, 2013

Pinterest, a sharper marketing tool for online businesses, has recently reached the comScore Top 50 Web Properties list with over 25 million visitors during the month of September 2012. Share and Enjoy:

Share and Enjoy:

Posted in Social Media Tips | Tagged analytics, Content Marketing, Facebook integration, image creation, online marketing, pinterest, Social Media | Leave a comment

When Customers Use Social Media To Tell The World They Don’t Like You

By Beth Brinton | Published: January 29, 2013

Social media provides a powerful outlet where dissatisfied customers can protest and potentially damage your brand. Share and Enjoy:

Share and Enjoy:

Posted in Social Media Tips | Tagged blog, customer satisfaction, facebook, online marketing, reputation management, social media tips, twitter | Leave a comment

Using Your Tweets To Build Your Personal Brand

By Beth Brinton | Published: January 25, 2013

Credibility and transparency are drawing close in meaning these days, so sharing and tweeting on a personal level can work for almost any small business. If you ARE the business,

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Posted in Social Media Tips | Tagged build your brand, online marketing, small business marketing, social media for small business, social media tips, twitter | Leave a comment

5 Social Media And Marketing Trends To Keep Your Eye On In 2013

By Beth Brinton | Published: January 15, 2013

A new year brings new challenges, but it can also offer new opportunities if you’re prepared. With that in mind, here are five social media and marketing trends to look

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Also posted in Content Marketing | Tagged analytics, blogging, Content Marketing, marketing strategy, seo, Social Media, storytelling | Leave a comment

Your Social Media Marketing Strategy: It’s Content, Content, Content

By Beth Brinton | Published: January 9, 2013

Today’s customer is not as open to influence by traditional marketing messages, because they have options. It’s easy these days to ignore, block out or go around the incessant cacophony

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Also posted in Content Marketing | Tagged blogging, Content Marketing, marketing strategy, online marketing, Social Media, website | Leave a comment

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