4 Components Necessary for a Strong Digital Presence for Your Brand

digital presence For all intents and purposes, you are who you are online. Your digital brand presence or lack thereof defines your business identity. No matter what product or service you sell, it’s likely that you meet most prospects and clients for the first time online as they hang out, search for and research products and services online. Read More »

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5 SEO Trends That Could Significantly Impact Your Marketing Reach

seo trendsThe art and science that informs SEO trends is constantly evolving, as Google and other search engines strive to serve up better, more relevant content to their search consumers and advertising clients. Quality content, links and shares are still trending this year.  Read More »

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Wondering How to Best Measure Your Marketing ROI? You’ve Got Several Options

Marketing ROIWith all the types of digital tracking data available, it’s easy to get caught up in a sea of less meaningful information and miss the data you really need to inform your business decisions. Measuring marketing ROI can be challenging these days. You can track a number of metrics associated with your digital campaigns, social media shares, impressions, click-throughs, inquiries, conversions, website traffic, time on page and more.  Read More »

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5 Tips for Using Curated Content as Part of Your Marketing Strategy

curated contentAs you focus on expanding your content marketing efforts, remember, you don’t always have to start from scratch. Another option is to use curated content written by other people and organized by you into trend highlights, top 10 lists and news summaries. Read More »

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5 Red Flags Indicating Your Small Business Needs a Marketing Makeover

marketing makeoverIt’s easy for daily tasks to distract business owners from the basic building blocks of strong marketing, lead generation and sales. If you notice these red flags, put on your brakes momentarily and address any fundamental problem with a marketing makeover. Then continue toward that checkered flag–the win–with a solid foundation in place. Telltale red flags include:  Read More »

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6 Tips for Using Google Analytics to Improve Your Small Business

google analyticsBeing in the search engine business, Google collects a lot of data that can help businesspeople better understand their customers. Luckily, they make tons of this valuable business intelligence available for free via Google Analytics tools. The sheer amount of data types available, however, can be overwhelming for many small-to-medium-size business owners. Here’s how to find the most useful data to grow your business: Read More »

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Is Your Email Marketing Campaign Working? A Cheat Sheet to Help You Decide

email marketing campaginDetermining the effectiveness of an email campaign can be challenging. How do you know whether the customers who are engaging your services or walking through your door came because they received one of your marketing emails? After all, the whole purpose of email marketing is to garner new customers. Here’s a cheat sheet to help you decide if your email marketing campaign is working. Read More »

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5 Important Customer Data Points You Shouldn’t Be Ignoring

Customer data pointsSmall business owners today are awash in a complex data stream. So much information is being gathered, recorded and sucked into data banks that–like the government with its billions of cell phone records–you’re probably not accomplishing much with it. Not to worry, all these separate customer data points can be managed to extract what’s most meaningful to your business. This actionable business intelligence can guide future content creation, website tweaks and marketing strategy. Nearly everything digital is trackable, but you can really work with the following customer data points: Read More »

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Content Audits Keep Your Company’s Website Focused and Effective

content auditsDoes all the content on your business website fit your current company goals and brand image? A content audit of your website will help you find out. Determine your content status before creating anything new–and then create only the new content you really need. Read More »

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