Build Your Brand With Your Eye on Market and Customer Need

market and customer needIn the business world, it’s a given: the better you understand market and customer needs, the better your chance of success. You can’t build your brand or offer the perfect product/service without learning everything possible about prospects. You may have wonderful new inventions that you’re just dying to put out there, but once you learn about your potential audience’s wants and needs, you may decide to revamp your offerings. You might re-price, adjust release timing or rename products and services to better position the solutions for success. Understanding your market and audience also helps you find the best manner and place(s) to reach them.  Read More »

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Build Your Brand and Customer Loyalty With Experiential Marketing

experiential marketingExperiential marketing uses creative innovation (and often a good dose of high tech) to create “wow” experiences for customers and prospects. These experiences build your brand and get audiences talking, introduce fun and interactivity, and inspire new brand evangelists.  Read More »

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Measuring Marketing ROI is All About Revenue – Here’s Why

measuring marketing roiWhen it comes to measuring marketing ROI and program effectiveness, it’s all about the amount spent in relation to its specific goal or affect on revenue and profit. Learn how to put marketing programs to the test and show how they’ve paid off to help justify next year’s recommendations.  Read More »

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Enhance Your Industry Expert Position With Customer Case Studies

case studiesCase studies with compelling customer quotes and metrics about time or money savings, boosted productivity, lead generation or sales bring excellent results. Done right, they’re excellent marketing tools, and they enhance your position as an industry expert in the process.  Read More »

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Brand Presence: Discerning Brand (Persona) and Marketing (Action)

brand presence The concepts of branding and marketing are strongly related. You’re selling and building brand presence when you market and sell your products and services. Still, it’s important to know the difference so that you can maximize the effectiveness of each.  Read More »

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Is Measuring Marketing ROI the Best Way to Evaluate Success?

measuring marketing roiShould judging a marketing program’s level of success be all about ROI? Probably not, because measuring marketing ROI isn’t that simple. ROI’s roots are in evaluating one-time capital projects, while marketing is a long-term activity that touches many parts of your business. Each type of value added by marketing contributes a unique amount to your final sales or has a different weight in the whole value calculation. That complexity is why the value of your marketing efforts, although obvious, isn’t straightforward or easy to quantify. Read More »

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Curated Content Separates the Wheat From the Chaff, Helps Conversions

content curationFor successful online marketing and brand building, it’s crucial to focus on creating fresh, dynamic, original content—but you should also pass along valuable pearls of wisdom from others. Curated content augments your original content efforts, turning you into a convenient one-stop shop for the latest industry happenings. Increase your social capital and act as a conduit to essential, worthwhile content by separating wheat from chaff for your busy audience. Curating saves you time, increases your social capital and provides trending topics you might later explore in-depth in your own content. Read More »

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To Build Your Brand is to Do More Than Create a Web Site and a Logo

build your brandDoes your brand attract relevant attention and make people comfortable buying products or services from you? Does it showcase how you’re different or better than the competition? A user-friendly, professional website and memorable logo are great steps in the right direction, but not enough to create a successful brand. The real substance of your brand is being created and re-created everyday as you interact with prospects, clients and the public, both online and in person. You’re building your brand with what you say, do and publish—and what others say about you—all of which creates your reputation.  Read More »

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Email Marketing Etiquette: Avoid the Most Common Fails

email marketingWondering why your email open rate is low? Study your recent email content and sending behavior and you may find a faux pas or two. Mistakes in email marketing etiquette can sink an email marketing campaign, and quickly. Luckily, businesses large and small have made mistakes that can help others steer clear.  Read More »

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