5 Ways to Ensure You’re Marketing to Your Target Audience

marketing to your target audienceThe bottom line for any business is this: If you’re not getting customers, you’re not making a profit. The last thing you need after starting your own business is to lie awake at night wondering how you’re going to pay the mortgage this month.

Even if things are tough right now, your business can indeed thrive! Are you marketing to your target audience? If so, you don’t have to chase down prospects; they come to you. Follow these five tips to help ensure your product or service ends up in front of your target audience.

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Invest in Current Clients for Long-Term Revenue Growth

There’s no doubt that expanding your client base is important for growing your business, but you can’t ignore one of your most valuable assets: your current customers. Client retention is a proven, low-cost strategy for bolstering your bottom line. Invest in those who have already given you business and you’ll see the growth you yearn for.

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Maximize Click-Through Rates in 3 Easy Steps

How successful is your email marketing campaign? If you’re disappointed by how few recipients click on the links provided within your emails, you can implement three easy steps to maximize click-through rates.

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Mobile Optimization of Your Website Matters Now More Than Ever

mobile optimizationIs your website optimized for a mobile audience? If not, you aren’t catering to the 57 percent of Americans who own a smartphone. Nearly one-quarter of all media time among American adults is spent on a mobile device, where 85.9 billion searches are expected to be conducted this year — a figure that surpasses the number of desktop web searches.

Mobile optimization matters now more than ever. Beginning April 21, Google will start ranking search results by mobile-friendliness. If you want your website to continue appearing high on the list, now’s the time to optimize for mobile browsers.

A great deal of mobile optimization rests on the shoulders of developers. However, it’s not only the layout, but the content that requires optimization. Here’s what to keep in mind as you optimize your web content for mobile users.
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How to Deal With Bad Customer Reviews in a Constructive, Professional Way

It’s okay to receive a negative review every now and then – after all, criticism helps you improve and prevents you from making the same mistake in the future. But unjustified reviews from crabby customers, irritated former employees or ruthless competition can mar your online image. If you’re dealing with bad customer reviews, use these tips to constructively and professionally gain control of the situation.

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Promote Thought Leadership With a Well-Crafted E-Book

Is your brand known for its thought leadership? You can build your credibility and help your brand stand out by maintaining a blog and participating in social media, but these aren’t the only two options available. You can also promote thought leadership with a well-crafted e-book.

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Lead Generation Tactics That Have a Proven Track Record

lead generationWhat lead generation tactics are you employing to boost sales? Do you feel as though your efforts are working, or do your attempts fall short of your expectations? If you’re looking for some fresh ideas, it’s worth trying the following lead generation tactics, regardless of what industry you’re in.

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Small Business Social Media FAQs: How Often Should Your Business Post?

You’re excited to share content with your audience on social media, but there’s a fine line between being informative and annoying your followers with too many updates. How do you know how often to post when using social media for small businesses? Follow these guidelines to help take the guesswork out of social media marketing.

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Blogging Tips to Keep Your Content Relevant to Your Target Audience

Are you giving your business blog the attention it deserves? It’s easy to put it on the back burner as you become engrossed in the work of running a business, but keeping your blog fresh and relevant is an important marketing tool you shouldn’t overlook. Use these blogging tips for small businesses to help your blog work harder for you.

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