Basic Email Marketing Tenets That Will Always Hold True

email marketingSocial media has been such a hot topic in recent years that many small business owners have lost focus on email marketing. Make no mistake, email is still going strong, offering unique benefits to help you reach out directly to your audience. Read More »

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One Question to Help Ensure You’re Marketing to Your Target Audience

target audienceTraditionally, businesspeople monitor what others are saying about their product or service, identify potential problems and adapt to provide a better fit. While this works, there’s also a more direct method. Ask yourself one question: “Who can I help most? ” Read More »

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Tips for Using Twitter for Successful Holiday Marketing

holiday marketingAs the holiday season approaches, businesses small and large start brainstorming the best ways to reach customers with holiday promotions. For holiday marketing, the immediacy of Twitter can be very effective. Consumers are more apt to spend during the holidays than at other times of the year, but most are looking for bargains or special promotions to stretch their holiday budgets. Consider Twitter, which offers a useful, exciting avenue to reach customers on the go with timely offers. Follow these expert tips for Twitter holiday marketing success. Read More »

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What’s the Difference Between Customer Relationship Marketing and Marketing Automation?

Customer Relationship Marketing and Marketing AutomationAs a small business owner, it’s important that you streamline your marketing efforts to help you better reach your customers. But which should you use, customer relationship marketing (CRM) or marketing automation? Is there a difference between the two? Read More »

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Benefits of Turning to Marketing Experts for Lead Generation Help

marketing expertsLead generation is perhaps the most complex part of the sales process. You can’t ignore it, though, because you need leads to make sales, and you need sales to turn a profit. Here are the top benefits of relying on marketing experts for lead generation help. Read More »

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How Brand Consistency Impacts Marketing Efforts

brand consistency You have endless marketing tools at your disposal these days, but the most powerful is brand consistency. This refers to who you are as a company, what you do and what makes you unique. Never underestimate the power of a consistent message in everything you do and every place your customers see you, from your website to your social media pages to your business cards. Read More »

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3 Ways to Increase the Odds That Clients Will Open Your Emails

get clients to open emailsAccording to several studies over the past few years, only about 20 percent of marketing emails get opened. Even in the top sector — religion — only 48 percent of emails are opened, meaning over half of the email congregation is ignoring the pastor. It’s clear that every industry could benefit from learning how to increase email open rates. Here are the top three ways. Read More »

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3 Ways to Ensure Content Marketing Engages Your Target Audience

content marketingContent marketing can do great things for your business, but not overnight and not without some strategic planning. Although you may be tempted to nix content marketing and throw up your hands in frustration, don’t. Read More »

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The Latest Marketing Trends That May Positively Impact Your Business

marketing trendsMarketing is getting even more personal and pervasive as we move toward 2015. Leverage what you know about your customers, clients and prospects and gather more intelligence on their activities online and off. Current marketing trends reflect that it’s getting easier and more important to reach people wherever they are, at just the right time, with your targeted message. Read More »

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How to Humanize Your Email Marketing Campaign for Success

Email Marketing Campaign Email marketing really lends itself to establishing a personal connection between your business and subscribers. You can take some fairly simple steps to humanize your business. So go ahead and get personal. It’s essential in order to establish the trust needed to bring the customer to you rather than the competition.  Read More »

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