3 Ways to Ensure Content Marketing Engages Your Target Audience

content marketingContent marketing can do great things for your business, but not overnight and not without some strategic planning. Although you may be tempted to nix content marketing and throw up your hands in frustration, don’t. Read More »

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The Latest Marketing Trends That May Positively Impact Your Business

marketing trendsMarketing is getting even more personal and pervasive as we move toward 2015. Leverage what you know about your customers, clients and prospects and gather more intelligence on their activities online and off. Current marketing trends reflect that it’s getting easier and more important to reach people wherever they are, at just the right time, with your targeted message. Read More »

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How to Humanize Your Email Marketing Campaign for Success

Email Marketing Campaign Email marketing really lends itself to establishing a personal connection between your business and subscribers. You can take some fairly simple steps to humanize your business. So go ahead and get personal. It’s essential in order to establish the trust needed to bring the customer to you rather than the competition.  Read More »

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Is Your Company Maximizing the 4 Most Powerful Digital Marketing Tools?

Digital Marketing ToolsIf you’ve been putting off starting a blog or getting active on social media, let this post provide motivation. If you don’t send regular email to your subscribers and your website seems perfectly fine, think twice. Even if your business is running on all four digital marketing cylinders, it’s easy to drift from best practices in your race to handle daily business essentials. Read More »

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Converting Leads Into Real-Life, Satisfied Clients

Converting Leads Into Real-Life, Satisfied ClientsAs you’ve likely noticed, consumers are often well informed about your industry, product or service and even your company itself  before they have contact with you. Consequently, they’re less likely to accept a sales pitch at face value. What works then? Relationship-based selling works. Read More »

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3 Core Questions to Answer With Your Marketing Plan

marketing planPutting together a marketing plan for your business doesn’t need to be a daunting task. To build a successful marketing strategy, start with these key questions: Read More »

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4 Ideas for Making the Most of Your Company’s Content Marketing

content marketingThe secret success formula for content marketing isn’t really so secret anymore. Transparency rules the day, and that doesn’t just give customers an advantage. It provides you a wealth of information to help shape your content marketing plan. Read More »

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Review Customer Retention Efforts so Marketing Campaigns Don’t Go to Waste

customer retention, marketing CampaignYou put a lot of time and effort into your marketing campaigns. Are they serving you well, or are your poor customer retention efforts making them go to waste? If your company’s retention rates are declining, revitalize them with these tips: Read More »

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How Do You Make Sure You Have Legitimate ROI on Lead Generation?

roi on lead generationGenerating leads is a great first step, but leads are worthless if they don’t result in closings. Without closed sales, your pipeline empties out and your lead generation endeavors result in a poor return on investment. Use the following tips to make sure you generate legitimate ROI from sales leads. Read More »

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How to Maximize the Constantly Changing Technology of Digital Marketing

digital marketingNo matter how much digital marketing technology has changed over the years, marketing needs and goals are much the same. We need to learn all we can about what customers want and need, along with their habits. We also need to identify the steps that take people from prospect to customer to repeat customer for life. Read More »

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