How Effective Is Your Thought Leadership? 3 Ways to Measure

thought leadershipIf you’re like most small businesses these days, you’re putting out lots of content. You’re doing it to establish relationships with an audience, humanize your brand and make it trustworthy, showcase your expertise and sometimes to entertain. Most importantly, your goal is to influence potential buyers-–and perhaps your industry as a whole, with your content and through audience interaction. You’re a budding thought leader. Is it working? How are you doing on that goal? The effects of thought leadership are somewhat hard to get a fix on–and it takes a little work to quantify thought leadership. Read More »

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How Does Experiential Marketing Engage Customers?

Experiential MarketingWith all the knowledge and information freely shared online, how do you make your brand stand out? Experiential marketing is crucial. In prior blogs, we’ve discussed the importance of trust and humanizing your brand. Clients have detailed information about you and your competitors right at their fingertips. Because of this 360-degree view, they tend to choose a company to purchase services/products from on the basis of desirable human traits. Potential clients look for some of the same qualities in businesses that they would look for in a friend. Demonstrations of honesty and trustworthiness are therefore extremely important for your company. If these qualities are being faked, or advertised but not delivered, people will find out and move on. Read More »

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Lead Generation and Inbound Marketing Go Hand in Hand

Lead Generation and Inbound MarketingCold calls don’t work for lead generation anymore, because they’re too easy to avoid. Even in their heyday, cold sales calls only got through 2 percent of the time, which can frustrate any sales team. Now prospective clients have many more distractions and access to tons of content. You can’t get their attention with old outbound methods. Occasionally, you might break through the clutter with a cold email perhaps. Unfortunately, the recipient will probably be disappointed at being interrupted, especially for a self-serving sales message. You may get deleted or unsubscribed, unless you’re immediately seen as valuable and interesting. That’s hard, without some buildup. Inbound marketing with quality content is the answer. Read More »

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How to Ensure Success With Your Content Marketing and Social Media

Content Marketing and Social MediaCould your content marketing strategy use a boost? If you’re not getting results from content you’re creating for your blog or social media, make sure you haven’t lost sight of the basics. Following is a list of mistakes that even veteran content producers and marketers can make from time to time. Read through this list before creating and posting to make sure you get the most from your time spent creating content: Read More »

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3 Trends Impacting Marketing in 2014

3 Trends Impacting Marketing in 2014Marketing trends come and go incredibly quickly these days. As a business owner, it can be exhausting trying to keep up. The good news is that you don’t have to be up on the latest trend of the moment in order to grow your business. The key is to make sure you’re aware of and leveraging the important macro marketing trends in today’s marketplace.  Read More »

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Don’t Fall Into the Trap of Thinking Facebook Is Your Brand Presence

facebook and brand presenceYou’ve got a website and Facebook page, so you’re all set to grow your business and brand presence, right? Think again! Making the time for additional, more diversified online activity is important for your bottom line and business longevity. If you’ve been hesitating because of a need for expert marketing guidance or just because you have no time, it’s time to jump in. Branching out from the basics is typically cost effective and practical too.

With a well-rounded marketing strategy, you’ll bring in more leads and build your brand to survive and thrive in the future. So don’t put all your brand eggs in one  “brand basket” such as Facebook. For that matter, you may not need to put them in all the online or social media baskets. Here are some important reminders: Read More »

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Hold Your Agency Accountable for Measuring Marketing ROI

meausring marketing roiHow do I know my marketing was effective? I need ways of measuring marketing ROI, but how? It’s easy—include measurement and performance in your external agency’s contract.

Use these handy tips for measuring marketing ROI: Read More »

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Outsourcing Content Creation and the Advantages of an Outside-In View

outsourcing content creationTo keep your business visible to online searchers, attract leads and build your brand image, a constant stream of fresh content is essential. That’s a tall order when you’re trying to run a business. If you’re struggling to make time for content creation, you’re not alone. Content is one of the biggest resource challenges facing organizations today, both from a bandwidth and quality standpoint. Outsourcing content creation can be the solution you’ve been looking for.  Read More »

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How to Position Yourself as an Industry Expert and Why It’ll Help You

industry expertBeing a go-to authority and industry expert benefits your business in multiple ways. Think about the type of person or company you like to buy from or do business with, especially for an important purchase. Think about businesses you frequent. Some of the incentives that draw you to these solid companies most likely include trustworthiness, honesty, great customer experience, attention to detail and top quality.  Read More »

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Top 5 SEO Trends Every Entrepreneur Should Know About

seo trendsIf there’s one constant about SEO trends, it’s that they’re changing and evolving on a day-to-day basis. Although it can be tough to keep up, every small business owner must be aware of the issues and opportunities facing them. Here’s a handful of current and near-future SEO trends that you can use to propel your business to the top: Read More »

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