What Are the Best Social Media Sites for Your Business?

social media sitesAlthough it might be nice, you can’t be everywhere all the time. (Arguably only Google, or perhaps Amazon, can.) So you must choose the best social media sites for your business. After all, why be where your audience isn’t? No matter where you choose to focus, be sure to interact with fans and followers—otherwise you’re wasting your time. Read More »

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Digital Marketing Trends That May Revolutionize Your Business Reach

digital marketing trendsAs technology continues to evolve, so do customer expectations. If you’re not on the cusp of the latest digital marketing trends, you can easily get left behind. With that in mind, here are some valuable digital marketing trends you can use in your business today: Read More »

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How to Ensure Your Company’s Email Marketing Efforts Aren’t Wasted

email marketingEmail marketing often gets little attention when it comes to strategy and content planning. Email lists represent valuable existing customers who are likely to buy again if retained, or individuals who, with the right nurturing, could become customers. Keep them engaged and avoid wasting precious time on ineffective email with these tips: Read More »

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Creating a Brand Strategy That’s Comprehensive and On Point

brand strategyIt takes a lot to impress consumers these days. A smoothly functional website and an excellent logo won’t do it alone. You do need those things, but brands go deeper than appearances. Branding requires thought and planning; the better brand strategy wins. No brand strategy or a miscalculated one can put you right out of business. Read More »

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3 Missteps That Can Negatively Impact Lead Generation

lead generation misstepsAre you in a lead generation slump? No matter how terrific the product or service, lead generation doesn’t always go well. Many variables must come together, and some you can’t always control. There are three key errors that sink most campaigns even when all else is ideal. In the spirit of controlling what you can, make sure these things happen, and set yourself up for lead generation success: Read More »

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7 Ways to Improve Your Company’s Social Media Strategy

7 Ways to Improve Your Company’s Social Media StrategyWhen it comes to social media strategy for small business, there’s always room for improvement. The landscape is always changing, with new channels and new features on existing social networks popping up all the time. Since it’s fairly easy to measure how you’re doing on social media campaigns, it would be a crime not to use the information to refine your social media strategy as you go forward. Use these tips to take your social media strategy to the next level: Read More »

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How to Use Your Brand to Get Ahead of the Competition

How to Use Your Brand to Get Ahead of the CompetitionIt’s tempting to forget about brand-building when you’re concentrating on selling services and products each day. Brand value, however, is the engine that grows your business over time and helps you weather the ups-and-downs of consumer/client demand and get ahead of the competition. You can’t build a brand on advertising solely based on the broadcast model, with limited choices and one-away channels of communication. Simple awareness alone won’t cut it anymore! Although building a brand is more complex than ever, it’s crucial. To endure and grow, you need brand value. Read More »

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How Effective Is Your Thought Leadership? 3 Ways to Measure

thought leadershipIf you’re like most small businesses these days, you’re putting out lots of content. You’re doing it to establish relationships with an audience, humanize your brand and make it trustworthy, showcase your expertise and sometimes to entertain. Most importantly, your goal is to influence potential buyers-–and perhaps your industry as a whole, with your content and through audience interaction. You’re a budding thought leader. Is it working? How are you doing on that goal? The effects of thought leadership are somewhat hard to get a fix on–and it takes a little work to quantify thought leadership. Read More »

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How Does Experiential Marketing Engage Customers?

Experiential MarketingWith all the knowledge and information freely shared online, how do you make your brand stand out? Experiential marketing is crucial. In prior blogs, we’ve discussed the importance of trust and humanizing your brand. Clients have detailed information about you and your competitors right at their fingertips. Because of this 360-degree view, they tend to choose a company to purchase services/products from on the basis of desirable human traits. Potential clients look for some of the same qualities in businesses that they would look for in a friend. Demonstrations of honesty and trustworthiness are therefore extremely important for your company. If these qualities are being faked, or advertised but not delivered, people will find out and move on. Read More »

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Lead Generation and Inbound Marketing Go Hand in Hand

Lead Generation and Inbound MarketingCold calls don’t work for lead generation anymore, because they’re too easy to avoid. Even in their heyday, cold sales calls only got through 2 percent of the time, which can frustrate any sales team. Now prospective clients have many more distractions and access to tons of content. You can’t get their attention with old outbound methods. Occasionally, you might break through the clutter with a cold email perhaps. Unfortunately, the recipient will probably be disappointed at being interrupted, especially for a self-serving sales message. You may get deleted or unsubscribed, unless you’re immediately seen as valuable and interesting. That’s hard, without some buildup. Inbound marketing with quality content is the answer. Read More »

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