The 3 Keys to Successful Mobile Content Marketing

When it comes to delivering content to current and potential customers, mobile marketing is perhaps your most important tool. Instead of treating mobile as just another channel, realize that your efforts here could transform your business. No matter what business or consumer you’re trying to reach, or what type of content you’re sharing, use these three tips for more successful mobile content marketing.

Read More »

Share and Enjoy:
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Ping.fm
  • Twitter
  • Yahoo! Buzz
  • email
  • RSS
Posted in Content Marketing | Tagged , , | Leave a comment

A 3-Part Strategy to Get Your Brand’s Social Media on the Right Track

Most business owners today recognize the benefits of social media marketing, but is your strategy driving the results you’re after? If you feel you could benefit more from the time you spend posting on Facebook and Twitter, follow this three-part social media strategy to get on the right track.

Read More »

Share and Enjoy:
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Ping.fm
  • Twitter
  • Yahoo! Buzz
  • email
  • RSS
Posted in Social Media Tips | Tagged , , | Leave a comment

Branding Mistakes No Company Should Fall Into

Are you pouring thousands of dollars every month into an ineffective brand? This frustrating exercise is one far too many CEOs unintentionally engage in. Assess your efforts and see if they fall into any of the following branding mistakesbranding strategy

  • Undefined intent – Having an effective brand means knowing your audience, as well as how you want to be perceived. Your brand can’t be everything to everyone, so focus your intentions on the audience most likely to respond to the goods and services you offer.
  • Ineffective pitch technique – Every company needs an elevator pitch to quickly convey the brand in a nutshell. At networking events, don’t approach someone until you know exactly what you want to say. Whatever comes out of your mouth should resonate enough that you instantly build rapport with that person.
  • Failure to convey value – Customers aren’t obligated to buy your product or support your brand. Before you ask them to, you must convey what’s in it for them. Show how your product or service can change their lives.
  • Limited web presence – In today’s digital age, not maintaining an effective website is like inviting business prospects to meet in a dirty home. Customers, distributors and investors look online to know you better, so be prepared to impress them with a top-notch website.
  • No social media presence – Unless your goal is to create an air of mystery about your brand, you’d better get on LinkedIn, Facebook and Twitter without delay. Even if you don’t use social media for your personal life, having a business page gives you the chance to grow your business, receive feedback and follow trends.
  • Lack of authenticity and maturity – Being authentic means realizing when your product isn’t the right fit. By directing someone elsewhere, you avoid creating a dissatisfied customer and leave the door open for referrals.Being mature is about taking questions with a smile instead of getting agitated. This is especially valid with investors who sometimes ask uncomfortable questions to test your temperament before getting involved.

If your efforts are ineffective because you fall victim to these branding mistakes, contact SocialTract for help.

Image via Shutterstock.com

Share and Enjoy:
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Ping.fm
  • Twitter
  • Yahoo! Buzz
  • email
  • RSS
Posted in General | Tagged , | Leave a comment

3 Simple Steps to Get Former Clients Back in Your Good Graces

Finding as many new customers as possible may seem like the most effective marketing strategy, but recapturing old clients who switch vendors is actually easier than you think. Use these three steps to get former clients back in your good graces.

company and clientLearn Why They Left

In 70 percent of cases, clients leave not because their needs changed or they wanted a lower price, but because of a poor customer service experience. This is something you can control!

To find out why specific customers strayed, ask them. It’s not shameful to reach out to old clients. It’s like apologizing to a friend you’ve offended rather than begging an ex-lover to take you back. Contacting former clients by phone or snail mail is considered more personal than email, so you’re more likely to get a response with these methods.

Meet Their Needs

While it’s not worth getting former clients back if their complaints would require you to rewrite your entire business model, most cases aren’t this drastic. The change might simply be improving communication, such as clarifying product descriptions on your website.

In the end, the changes you make to get former clients back are the same changes that help you satisfy a new batch of future clients, benefiting you twofold.

Give an Authentic Apology

Be careful that you don’t give an empty apology that doesn’t acknowledge you did anything wrong. “Sorry you were offended” or “mistakes were made” are poor apologies that your clients will see right through. You aren’t likely to get former clients back in your good graces with phrases like this.

Instead, acknowledge that you have addressed the source of the client’s discontent and that you’re sure their next purchase will be more satisfactory. Even if your company wasn’t technically at fault, make it clear that you understand why the client was upset. You may even choose to go above and beyond with a discount on the client’s next purchase.

If your efforts to get former clients back have failed up to this point, contact SocialTract for help mastering the process.

Image via Shutterstock.com

Share and Enjoy:
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Ping.fm
  • Twitter
  • Yahoo! Buzz
  • email
  • RSS
Posted in General | Tagged , , | Leave a comment

Why Aren’t Your Clients Sharing Your Social Media? We Uncover the Most Common Reasons

Social media marketing doesn’t work as well if your clients aren’t willing to be social. Page views are important, but word about your company only spreads to new eyes if existing followers are sharing social media posts from your page with their friends. What causes clients to be reluctant in sharing your content?

Read More »

Share and Enjoy:
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Ping.fm
  • Twitter
  • Yahoo! Buzz
  • email
  • RSS
Posted in Content Marketing | Tagged , , , | Leave a comment

Are Your Email Marketing Efforts Touching on These 6 Points?

With all the glitz and glam surrounding social media status updates, online ads and forum threads, is email marketing dead? Far from it! Emailing may not be as glamorous as the newer tools available to you, but it’s cost effective, shareable and fast.

email marketingPlus, consider that there are three times as many active email addresses as Twitter and Facebook accounts combined. And with Facebook’s new pay-to-organic policy, your fans only see your updates 6 percent of the time. Compare this to the 18-percent open rate for emails and you get an idea of how many more customers you can reach via email.

Of course, an 18-percent open rate isn’t astounding. You can increase this rate and boost the chance of an email campaign resulting in new customer sales with these six points:

  1. Target your consumers: Don’t send every email to every customer or they will likely feel spammed. Segment your email marketing lists to give customers a more relevant experience.
  2. Prioritize mobile compatibility: Flashy visuals and stylized fonts translate better on mobile devices than solid blocks of text. With rapid growth in this segment, creating emails with mobile users in mind is clearly paramount.
  3. Create succinct subject lines: Shorter subject lines are more inviting. Aim for no higher than 50 characters for the best results.
  4. Call your readers to act: By conveying what you want from your customers, you present a clear message. To do this, include a call to action in every email.
  5. Personalize your message: Make sure the tone of each email marketing campaign is consistent with your brand, and speak to your readers as if you know them personally and they know you.
  6. Send event-triggered emails: Don’t just email a one-time pitch and call it good. Send emails based on the way your customers engage with you, whether that’s looking at a specific product more than once, signing up for webinar or downloading a white paper.

If you don’t have the time or skills to develop an effective email marketing campaign, please contact SocialTract for more information on using this avenue to connect with your customers.

Image via Shutterstock.com

Share and Enjoy:
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Ping.fm
  • Twitter
  • Yahoo! Buzz
  • email
  • RSS
Posted in Content Marketing | Tagged , , , | Leave a comment

Tips for Small Business Marketing on Twitter: How to Use Hashtags to Your Advantage

Hashtags are much more than just a way to categorize Facebook and Twitter posts around the Internet; they can also strengthen your brand. Depending on your objective, you can use hashtags to improve your company’s searchability, tap into trends and spark conversation about your brand. You can also use them to insert some humor into your post and lighten the mood.

To make hashtags work for you, use these tips when marketing with Twitter.

Don’t Go Overboard

hashtagWhile it’s sometimes effective to use multiple hashtags throughout a post, especially if you find great ways to use ones that are already trending, it’s usually best to assume less is more. Too many hashtags at the end of a short post creates visual overkill and may annoy your readers. When in doubt, stick with one to three per post.

Create Your Own Hashtag

Anything you put “#” in front of becomes a hashtag. Only the popular ones begin to trend with users around the world. To get in on this marketing trick, create one or more hashtags specific to your brand. It might be just the name of your company or the company name tied with a product you sell. To help your hashtag gain traction, print it on the bottom of business cards, flyers and emails.

Encourage the Use of Your Brand Hashtag

People will only be inclined to use your brand hashtag if they’re loyal to your company or if you give them a compelling reason, such as the chance to win a contest by posting company-related pictures with your brand hashtag.

Host a Twitter Chat With Your Brand Hashtag

A Twitter chat is a live, public conversation revolving around one specific hashtag. Consider creating one just for this conversation. To ensure it’s unique, first search Twitter to see if anyone else has used it much. Then pick a time and date for your chat, promote it on your Twitter feed, and run the chat to get people talking!

If you don’t have the time or skills to start marketing with Twitter, contact SocialTract for more on using this avenue to connect with your customers.

Image via Shutterstock.com

Share and Enjoy:
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Ping.fm
  • Twitter
  • Yahoo! Buzz
  • email
  • RSS
Posted in Social Media Tips | Tagged , , , | Leave a comment

5 Situations When Upselling to Clients Comes Naturally

Customers aren’t so much valuable to your company because of a preliminary $25 purchase. They become valuable when they sign up for your coaching program or subscribe to your monthly services. Offering these closely related options to a customer who has already said yes to the $25 purchase is called upselling.

upsellingUpselling is most effective if you do it at the time of the initial purchase or through email marketing when you release a product complementary to the one the customer has already purchased. Here are five situations when upselling comes completely naturally. Take advantage of these to dramatically increase your profits.

  • Upsell a done-for-you final product: If you sell guides for building a website or creating a product, offer a done-for-you option to complement the program. The option supports customers during the initial setup and makes it easier to overcome those getting-started hurdles.
  • Upsell coaching: Supplement the program with coaching services to help clients take the leap from understanding generalized product information to applying it to their situation. This type of upselling leads to healthy, long-term relationships with clients.
  • Upsell a complementary option to accelerate results: When clients invest in your service, they’re often anxious to dive in 100 percent. Advertise a complementary product to accelerate the client’s results. It’s like selling a nutrition program to kick start a gym membership.
  • Upsell a customized product: Customers may be really excited about the concept of your product but wish it fit their needs better. Offer the option to customize the product for an extra fee so it serves the client as effectively as possible.
  • Upsell a live event: Some clients prefer not to wade through pages of product instructions and desire more of a live experience. Depending on your product, you might upsell the material in video format, as a webinar, or a one-day, in-person event.

If you don’t have the time or skills to develop an upselling campaign, contact SocialTract for more information on using this avenue to sell more to your clients. Our team has more than 100 years of combined experience helping small businesses like yours.

Image via Shutterstock.com

Share and Enjoy:
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Ping.fm
  • Twitter
  • Yahoo! Buzz
  • email
  • RSS
Posted in About SocialTract, General | Tagged , , | Leave a comment

The 3 Keys to Creating a Strong Social Media Presence

Does your company have a social media presence? How often do you engage with your customers? Is the time and money you spend on customer engagement delivering the ROI you’re looking for? If not, implement these three key points to help you create a strong social media presence.

Make Sure to Connect Along With the Sell

social mediaOf course, the main reason you’re on social media is to spread the word about your brand and garner more customers. However, you can’t come across this way. If you only talk about how awesome your business is, you’re just like the annoying couple who always posts lovely-dovey pictures and sappy status updates about each other.

In order to maintain fans and keep them interested, you must connect with them. Share an inside story, highlight awesome things your customers are doing with your product, spotlight hardworking employees, and post interesting, industry-related content. This shows your fans you want to gain their trust and interest — the first steps toward gaining their patronage.

Strategize Based on Each Platform’s Needs

People who frequent Facebook are looking for something different than Twitter users. Understanding what different audiences need on different platforms makes your social media efforts more effective.

  • When posting to Facebook, Pinterest and Instagram, stick with largely visual content paired with compelling captions.
  • When posting to Twitter, Reddit, LinkedIn groups and forums, try to track specific conversations and chime in with your opinion. Also, include links to your blog and other useful content.
  • When posting to LinkedIn, Google My Business and Foursquare, develop relationships with like-minded professionals and build your network.

Personalize the Experience

Personalized ads have a 59 percent higher conversion rate, so if you opt to create social media ads, it pays to customize them. Aim for visual-heavy ads to capture attention, and make the ads interactive to create deeper brand engagement on social media without the user ever leaving the page.

If you don’t have the time or skills to develop a strong social media presence, contact SocialTract for more on using this avenue to reach customers.

Image via Shutterstock.com

Share and Enjoy:
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Ping.fm
  • Twitter
  • Yahoo! Buzz
  • email
  • RSS
Posted in Social Media Tips | Tagged , , , , | Leave a comment

Focus Your Company’s Branding to Achieve Maximum Results

What’s a brand? It’s not merely a logo and tagline; it’s what people perceive of a company, think of their products and feel when doing business with them. It’s easy to miss the mark if you fail to make branding a priority. To help you achieve maximum results, use these tips to focus your branding efforts.

  • branding strategiesMake genuine connections: Social media is a great place to connect with your target audience beyond the point of sale. There you can better learn your customers’ needs and strike an emotional connection with them. This in turn helps you define your brand.
  • Reinforce your brand: It’s easy to assume that posting a funny video or photo on social media will engage fans, but if the shared content doesn’t match your brand, it could wind up being more confusing than helpful.
  • Treat your employees well: A company’s success is determined not only by how well they satisfy customers, but by how well they treat their workers. Consumers are interested in doing business with a morally conscious company and by paying your workers above minimum wage, you could earn a lot more business.
  • Be flexible and evolve with new branding strategies: Every time you launch a new campaign, monitor and measure your success. If you’re not getting the response you hoped for, make the necessary changes to turn your ROI around. Even as things start to take off again, continue monitoring your campaign for tweaks and adjustments you could make to further your success.
  • Solve a specific problem: What sets your brand apart from the hundreds of others in your industry? Pair your product with another offering or highlight a specific feature that’s unique and desirable enough to help you stand out from the competition.
  • Watch your competitors: What are their strengths and successes? What are their shortcomings and failures? Learn everything you can from your competitors so you stay one step ahead.

If you don’t have the time or skills to develop a branding campaign, please contact SocialTract for more on how to connect with your audience more effectively through your brand.

Image via Shutterstock.com

Share and Enjoy:
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Ping.fm
  • Twitter
  • Yahoo! Buzz
  • email
  • RSS
Posted in Content Marketing, General | Tagged , , | Leave a comment