Enhance Your Industry Expert Position With Customer Case Studies

case studiesCase studies with compelling customer quotes and metrics about time or money savings, boosted productivity, lead generation or sales bring excellent results. Done right, they’re excellent marketing tools, and they enhance your position as an industry expert in the process.  Read More »

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Brand Presence: Discerning Brand (Persona) and Marketing (Action)

brand presence The concepts of branding and marketing are strongly related. You’re selling and building brand presence when you market and sell your products and services. Still, it’s important to know the difference so that you can maximize the effectiveness of each.  Read More »

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Is Measuring Marketing ROI the Best Way to Evaluate Success?

measuring marketing roiShould judging a marketing program’s level of success be all about ROI? Probably not, because measuring marketing ROI isn’t that simple. ROI’s roots are in evaluating one-time capital projects, while marketing is a long-term activity that touches many parts of your business. Each type of value added by marketing contributes a unique amount to your final sales or has a different weight in the whole value calculation. That complexity is why the value of your marketing efforts, although obvious, isn’t straightforward or easy to quantify. Read More »

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Curated Content Separates the Wheat From the Chaff, Helps Conversions

content curationFor successful online marketing and brand building, it’s crucial to focus on creating fresh, dynamic, original content—but you should also pass along valuable pearls of wisdom from others. Curated content augments your original content efforts, turning you into a convenient one-stop shop for the latest industry happenings. Increase your social capital and act as a conduit to essential, worthwhile content by separating wheat from chaff for your busy audience. Curating saves you time, increases your social capital and provides trending topics you might later explore in-depth in your own content. Read More »

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To Build Your Brand is to Do More Than Create a Web Site and a Logo

build your brandDoes your brand attract relevant attention and make people comfortable buying products or services from you? Does it showcase how you’re different or better than the competition? A user-friendly, professional website and memorable logo are great steps in the right direction, but not enough to create a successful brand. The real substance of your brand is being created and re-created everyday as you interact with prospects, clients and the public, both online and in person. You’re building your brand with what you say, do and publish—and what others say about you—all of which creates your reputation.  Read More »

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Email Marketing Etiquette: Avoid the Most Common Fails

email marketingWondering why your email open rate is low? Study your recent email content and sending behavior and you may find a faux pas or two. Mistakes in email marketing etiquette can sink an email marketing campaign, and quickly. Luckily, businesses large and small have made mistakes that can help others steer clear.  Read More »

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When Outsourcing Content Creation, Make Sure You Hire the Right Experts

outsourcing content creationIt’s ok to admit it: you’re considering outsourcing content creation for your brand. You’ve tried writing exciting, engaging blog posts yourself and there just aren’t enough hours in the day. Besides, it gives you a headache trying to come up with fresh topics, catchy titles and new formats. And as for keeping up with what’s happening in SEO this week, forget about it. Read More »

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SEO Trends: What’s Really Influencing Buying Behavior?

seo trends

Before the days of organized Web search ability and SEO, pushing products used to work just fine. Consumers had limited access to product and service information and got most of it from the maker or retailer of the product. Today’s consumers have a world of information sources available to them, right at their fingertips on mobile devices and laptops. Now businesses must attract and pull them in. Read More »

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Posting to Twitter: Make Your Use of This Outlet Count for Your Business

posting to twitterOn any given day, more than 500 million Tweets are sent, according to Twitter VP Raffi Krikorian, for an average of 5700 Tweets per second worldwide. In this sea of instantaneous communication, how do you make posting to Twitter work for your business? How do you get your Tweets noticed and make an impression on your followers, including current clients and new leads?  Read More »

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