Small Business Social Media FAQs: How Often Should Your Business Post?

You’re excited to share content with your audience on social media, but there’s a fine line between being informative and annoying your followers with too many updates. How do you know how often to post when using social media for small businesses? Follow these guidelines to help take the guesswork out of social media marketing.

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Blogging Tips to Keep Your Content Relevant to Your Target Audience

Are you giving your business blog the attention it deserves? It’s easy to put it on the back burner as you become engrossed in the work of running a business, but keeping your blog fresh and relevant is an important marketing tool you shouldn’t overlook. Use these blogging tips for small businesses to help your blog work harder for you.

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How to Use Customer Feedback to Improve Your Performance

While feedback is a vital part of assessing productivity in daily life, people often dread receiving feedback and may be uncomfortable giving it. In terms of your business, customer feedback is critical for ensuring satisfaction. How do you handle different types of feedback? Are you making the most of what you hear? Use these tips to implement what you hear from customer feedback.

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Your Email Subject Lines Are More Important Than You Think

Though we were taught as children to not judge a book by its cover, you can bet your audience will judge an email by its subject line. It may be a small portion of your message, but it’s all your recipients will see if it’s not enticing enough for them to open the email. Use these tips for creating captivating email subject lines that promote satisfied, repeat customers.

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Why You Should Be Using Long-Tail Keywords Whenever You Can

As Google and other search engines attempt to improve their ability to return relevant results from long queries, long-tail keywords have become an increasingly popular marketing strategy. Are you optimizing your blog with these kinds of keywords, or do you underestimate their power? Consider what this technique can do for your business.

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Simple CTA Phrases That Will Work Wonders for Your Business

You work hard to fill your website with useful information, but if your prospects don’t follow through, your website isn’t working hard enough for you. It’s one thing to intrigue website visitors with the information you provide, but it’s another thing entirely to inspire them to order your e-book, opt in to your email list or follow inbound links.

What you’re missing is a call to action, or CTA. Simply put, CTA phrases convey the takeaway of your message and prompt prospects to act. It’s a clear-cut method every website, blog, landing page and email should include, but oddly enough, very few of them actually do. Once you learn how simple CTA phrases can work wonders for your business, you’ll be eager to start implementing them everywhere.

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How to Create a Digital Marketing Strategy That Appeals to Baby Boomers

When you focus on improving your digital marketing efforts, what audience do you picture reaching? Millennials most likely come to mind because their online habits dominate the media. But Millennials’ buying power pales in comparison to Baby Boomers, the generation born between 1946 and 1964. By the end of this year, Baby Boomers will represent 45 percent of the population and control around 70 percent of the wealth in America.

With fewer than half using smartphones to go online, how do you go about marketing to Baby Boomers? The trick is to focus on the fact that four out of five regularly use the Internet from a computer.

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6 Content Marketing Trends Expected to Surface in 2015

Do you have your content marketing strategy lined up for 2015 or are you still perfecting your plan? Let these six content marketing trends guide you as you make important decisions for the New Year.

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How to Encourage Genuine Client Referrals That Last

While lead generation and various marketing campaigns are important for growing your business, genuine client referrals provide a powerful way to land sales and bolster your bottom line. You have the potential to grow your business exponentially when you encourage client referrals, so don’t ignore this profitable tactic!

Of course, you must learn the art of asking for referrals to enjoy lasting business relationships with new referrals each year. Here are six tips for making a genuine difference in your bottom line.

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The 3 Keys to Successful Mobile Content Marketing

When it comes to delivering content to current and potential customers, mobile marketing is perhaps your most important tool. Instead of treating mobile as just another channel, realize that your efforts here could transform your business. No matter what business or consumer you’re trying to reach, or what type of content you’re sharing, use these three tips for more successful mobile content marketing.

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