Effective Ideas for Building Your Brand on Social Media

building your brandCreative, entertaining and informative posts bolster your influence on social media, but sometimes the easiest tactic for building your brand is to just to be yourself. Follow these tips to humanize your brand and win followers on social media.
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4 Tactics for Building Links and Boosting SEO for Your Business

link building for small businessesIt’s every business owner’s goal to be featured in the New York Times or Wall Street Journal, but if you’re a small local business, a link on a lower-authority local site is much more effective for building relevance in your area. Local links help you dominate search engine results for customers conducting searches in your city.

If your goals are to boost SEO and attract more local customers, it’s worth investing in link building for small businesses. Here are four tactics to help you earn good links and achieve your goals.
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Not Every Social Media Platform Is a Good Fit for Your Small Business

Are you on Facebook and Twitter? How about Instagram, LinkedIn and YouTube? These are some of the biggest names out there, but plenty of smaller, more diverse social media platforms also exist. How do you know which ones to get involved in?

For each network you join, you need another chunk of time devoted to marketing your business. Follow these guidelines to help choose which social media for small businesses to participate in.
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5 Ways to Promote Expertise and Thought Leadership Beyond Your Blog

Being a thought leader means your audience considers you an authority in your industry. It’s the position every business wants to be in. And while blogging and thought leadership certainly go hand in hand, maintaining a blog isn’t the only method for promoting your expertise. Broaden your horizons with these other content marketing ideas.
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4 Essentials to Building a Strong, Memorable Brand for Your Business

building your brandYou’re been told throughout your life about the importance of making a good first impression. Your company name, tagline, logo, color scheme and website layout – or in other words, your brand – is the first impression your audience has of your company. Is your brand winning people over immediately or turning them off forever? Follow these tips for building your brand to ensure the strongest, most memorable brand possible.
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Boost Lead Generation by Providing Customers With Positive Experiences

lead generationTraditional lead generation efforts reach a target audience by finding a message that works and delivering it through the proper medium. However, the Internet, social media and ad-blocking technology have changed the way lead generation works. Now, the key to boosting leads is to provide customers with positive experiences.

Consider that a happy customer is more likely to talk about your company. They shout your praises from the social media rooftops to anyone who will listen. This makes happy customers the greatest lead generation tool you have.

And how do you produce happy customers? The answer is to provide positive experiences. Here are some ideas for doing just that:

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5 Ways to Ensure You’re Marketing to Your Target Audience

marketing to your target audienceThe bottom line for any business is this: If you’re not getting customers, you’re not making a profit. The last thing you need after starting your own business is to lie awake at night wondering how you’re going to pay the mortgage this month.

Even if things are tough right now, your business can indeed thrive! Are you marketing to your target audience? If so, you don’t have to chase down prospects; they come to you. Follow these five tips to help ensure your product or service ends up in front of your target audience.

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Invest in Current Clients for Long-Term Revenue Growth

There’s no doubt that expanding your client base is important for growing your business, but you can’t ignore one of your most valuable assets: your current customers. Client retention is a proven, low-cost strategy for bolstering your bottom line. Invest in those who have already given you business and you’ll see the growth you yearn for.

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Maximize Click-Through Rates in 3 Easy Steps

How successful is your email marketing campaign? If you’re disappointed by how few recipients click on the links provided within your emails, you can implement three easy steps to maximize click-through rates.

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