Hashtags are much more than just a way to categorize Facebook and Twitter posts around the Internet; they can also strengthen your brand. Depending on your objective, you can use hashtags to improve your company’s searchability, tap into trends and spark conversation about your brand. You can also use them to insert some humor into your post and lighten the mood.
To make hashtags work for you, use these tips when marketing with Twitter.
Don’t Go Overboard
While it’s sometimes effective to use multiple hashtags throughout a post, especially if you find great ways to use ones that are already trending, it’s usually best to assume less is more. Too many hashtags at the end of a short post creates visual overkill and may annoy your readers. When in doubt, stick with one to three per post.
Create Your Own Hashtag
Anything you put “#” in front of becomes a hashtag. Only the popular ones begin to trend with users around the world. To get in on this marketing trick, create one or more hashtags specific to your brand. It might be just the name of your company or the company name tied with a product you sell. To help your hashtag gain traction, print it on the bottom of business cards, flyers and emails.
Encourage the Use of Your Brand Hashtag
People will only be inclined to use your brand hashtag if they’re loyal to your company or if you give them a compelling reason, such as the chance to win a contest by posting company-related pictures with your brand hashtag.
Host a Twitter Chat With Your Brand Hashtag
A Twitter chat is a live, public conversation revolving around one specific hashtag. Consider creating one just for this conversation. To ensure it’s unique, first search Twitter to see if anyone else has used it much. Then pick a time and date for your chat, promote it on your Twitter feed, and run the chat to get people talking!
If you don’t have the time or skills to start marketing with Twitter, contact SocialTract for more on using this avenue to connect with your customers.
Image via Shutterstock.com