How Do You Make Sure You Have Legitimate ROI on Lead Generation?

roi on lead generationGenerating leads is a great first step, but leads are worthless if they don’t result in closings. Without closed sales, your pipeline empties out and your lead generation endeavors result in a poor return on investment. Use the following tips to make sure you generate legitimate ROI from sales leads. Read More »

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How to Maximize the Constantly Changing Technology of Digital Marketing

digital marketingNo matter how much digital marketing technology has changed over the years, marketing needs and goals are much the same. We need to learn all we can about what customers want and need, along with their habits. We also need to identify the steps that take people from prospect to customer to repeat customer for life. Read More »

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Effective Ways of Measuring the Reach of Your Social Media Efforts

measuring social media reachMuch of your investment in social media marketing is long-term relationship building, so it can be hard to know how much you’re actually accomplishing and what’s working or what’s not. Get more insight by factoring in how much reach or influence each audience member or lead has. This once-obscure data is now measurable through each channel’s tracking information. This enables you to rank levels of involvement and assign clout, influence and value to individuals and groups. Read More »

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How Do Branding and Marketing Actually Work Together? A Clear Explanation

marketing and brandingFor small businesses of all types, branding and marketing make a great team. You can and should use both a solid brand and a smart marketing strategy to increase your company’s bottom line. By refining your branding and marketing over time, you have the best chance of edging out the competition. To get started, improve your understanding of each term and check out some tips on how they work together. Read More »

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Should You Be Working Any of These Trends Into Your Content Marketing Strategy?

trendsChanging up your content marketing strategy often is crucial. Tactics become old and overdone quickly these days. When content marketing strategy and tactics become a little too popular, they lose their edge and effectiveness. Once that happens, it’s hard to stand out unless you incorporate something new.

Break out of old patterns and focus on key trends in content marketing, like these new ideas for late 2014 into 2015:
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Best Practices When Using Visual Content on Social Media

visual contentIt is the era to share and re-share video and images. Sure, you still need to share ideas in other formats as well. However, video and images definitely grab the most attention, provided they’re relevant, informative or entertaining. When you share visuals on social media, remember these best practices to get the most mileage from image and video shares:
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5 Tips for Setting Focused, Attainable Marketing Goals for Your Business

marketing goalsHow do your feel about setting marketing goals for your business? This task creates a lot of anxiety for many small business owners, precisely because their companies are small. Many business owners and managers feel that there isn’t much time to ponder company vision, goals or milestones. Then there’s the risk of letdown if you miss a goal. Official goal-setting is for the big corporations, right? You’ve got widgets or air conditioners or creative services to sell! No more avoidance!
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Don’t Let These 5 SEO Myths Derail Your Content Marketing

SEO mythsDo you ever wish that Google would halt its striving for search perfection, run out of animals (panda, penguin etc.) and just let their algorithm remain the same for a couple of years? Of course, that’s never going to happen. Change is good, but it does make keeping up somewhat difficult, especially for small business owners and entrepreneurs.

Although they don’t often come right out and tell us, certain facts come to be known about Google’s likes and dislikes, whether from businesses sharing what works for them or through Google’s Matt Cutts’ videos, blog and sometimes vague Q&A sessions.

Here are some SEO myths we can safely debunk to help you keep your SEO/natural search strategy on track:
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The 2 Sides of Social Media: Marketing and Customer Service

social media marketing and customer serviceIt’s both simple and convenient for a customer to ask you questions via social media on mobile devices or laptops, and many take advantage of this convenience. You can also use the same convenience to reach out to them with marketing messages that bring in more business using the same channels. Short on resources? Concentrate first on inbound customer service.
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How to Ensure Your Email Marketing Attempts Are as Useful as Possible

email marketingEmail marketing is an excellent tool for small business. After all, it’s inexpensive, and it can get you a little undivided attention to help get your brand’s message across. To be successful, however, you must keep your welcome open so that you’re an anticipated rather than unwelcome presence in the recipient’s inbox. There’s certainly lots of competition that you must rise above, but there’s something much worse than being ignored in the world of email. We’re talking about the “unsubscribe.”
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