E-Newsletter Best Practices: Are You Adhering To Them?

enewsletter best practicesDeveloping an e-newsletter is a smart marketing strategy. Putting one into motion, particularly if you’re already using social media tools regularly, gives your content the ability to pull double duty. To boost your ROI, however, there are a few best practices your e-newsletter should follow. Read More »

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Keep Your Blog Content Hype-Free: What You Should Focus On Instead

blog content tipsSocial media sites have made significant impact on the marketing landscape. Consumers shop differently now, and in order for your business to be successful, you have to go with the flow. And that includes how you structure your blog content. Read More »

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Your HVAC Blog Should Contain 8 Types Of Content To Attract Business

HVAC blog tipsA blog is no good if nobody reads it. It’s even worse if potential customers try to read it and find it devoid of quality content. Restocked frequently with useful information that only you can provide, however, a blog offers an invaluable tool to HVAC contractors. Read More »

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Pay-Per-Click Advertising Vs. Blogging: Room For Both?

ppc advertising (pay per click)The Internet has led to an expanse of options that allow businesses to optimize their marketing campaigns, creating stronger brand awareness. However, choosing the best avenue in which to do so can be tricky. Pay-per-click advertising and blogging are two such venues, with advantages and disadvantages. Read More »

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Effective Blog Marketing Helps Your Customers Find You On The Web

blog marketingAs part of a strong marketing strategy, businesses are wise to include a social media and website presence. However, incorporating an effective blog marketing plan can help to boost your other marketing avenues and help your customers find you on the Web. Read More »

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Organic Search? Paid Search? What’s The Difference?

organic search vs paid searchIt makes sense that increasing your customer base will lead to higher sales, but doing so means that those new customers must be able to find you — locally and on the Web. What’s the best way show up in a search? There are two general methods: organic search and paid search. The variances described below will help you determine the best tool for your company. Read More »

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Your HVAC Preventive Maintenance Sales Strategy Should Include Social Media

using social media to market HVAC preventive maintenance plansHow do HVAC preventive maintenance plans fit into your overall sales strategy ? They should be a priority, a service that you market aggressively. Maintenance agreements, which some HVAC contractors sell as memberships in a “care club” or “comfort club” can be an easy sell — especially when you use social media to extol their benefits. Read More »

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Brand Marketing: How Do Social Media Networks Facilitate It?

brand marketingMost companies today use social media as part of their brand marketing to some extent. Social media networks, such as Facebook, Twitter and Google+, allow you to use company pages. But which one is best? In large part, that will depend on your industry, along with other factors. Read More »

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Choose Keywords Wisely For Your Blog: Some Tips

keywords for blog optimizationSimply put, keywords are attractors that draw attention to your business through online activity. They are like mini-advertisements that search engines use to gauge the relevance of your website and its content. And they will generally make or break your success — or at least make a significant contribution toward it — because if you completely ignore keywords, you’d be essentially wasting your time and money with web marketing. Read More »

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Nine Effective Tips to Getting Your Blog Posts Read

Do you have a blog for your HVAC business? If so, how much time do you spend writing your blog post titles? Are they something of an afterthought, a hurried, last-minute part of your online content marketing?

Whether your topic is programmable thermostats or radiant heating, your title — the equivalent of a newspaper headline — will make or break your blog (or any of your online content for that matter).

That little string of words has to perform some big jobs. It must:

• Grab your readers’ attention

• Tell customers and potential customers how they stand to benefit by reading your content

• Provide information to search engines so that they can guide customers in your direction (so you can be found). Read More »

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