Author Archives: Pam Kozelka

Pam Kozelka

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Your Social Media Profile Needs Punching Up, Part 4: Google+

By Pam Kozelka | Published: March 14, 2012

Everybody uses social media differently, which is why it’s so important for your business to have a diverse social media profile. You can reach different audiences through Twitter, Facebook and

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Posted in Social Media Tips | Tagged Google, Social Media, social media tips | Leave a comment

Your Social Media Profile Needs Punching Up, Part 2: Facebook

By Pam Kozelka | Published: March 8, 2012

What started as an innovative tool for college students to interact online has become an international phenomenon. People from all walks of life now have Facebook profiles, including your target

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Posted in General, Social Media Tips | Tagged facebook, Social Media, social media tips | Leave a comment

Twitter Lists And Marketing Promotions You Can Use To Effectively Build An Online Presence

By Pam Kozelka | Published: December 29, 2011

After you have implemented the first stages of your social media strategy by creating a blog, Facebook profile and Twitter page, it’s time to build your online presence. While making

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Posted in Social Media Tips | Tagged Social Media, Twitter tips | Leave a comment

How To Use Tabs And Tagging In Facebook To Boost Your Internet Presence

By Pam Kozelka | Published: December 5, 2011

If you have a social media marketing strategy, it’s time to learn how to use Facebook tabs and tagging to take your online presence to the next level, increase your

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Posted in Social Media Tips | Tagged Content Marketing, facebook, social medai | Leave a comment

Deciphering Conversions In Social Media

By Pam Kozelka | Published: November 21, 2011

Businesses tend to live or die by conversions, and indeed they are the culmination of a solid social media and marketing strategy. Many components work together to lead potential customers

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Posted in General, Social Media Tips | Tagged keywords, smal business, Social Media | Leave a comment

SEO Keywords: What’s Hot, And What’s Not

By Pam Kozelka | Published: October 31, 2011

So you’ve established a marketing plan, created a website and managed to actively use social media? Without a plan to incorporate SEO keywords that are relevant to your industry and

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Posted in General | Tagged blogging, online marketing, seo | 1 Comment

Your Blog Content Is The Key To Getting Leads, But Don’t Neglect Your Blog

By Pam Kozelka | Published: September 19, 2011

Writing quality content is absolutely essential for generating leads from your website. Optimizing specific keywords will help increase search engine rankings and bring more users to your site. However,

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Posted in blogging | Tagged blogging for small business, importance of consistent blogging | Leave a comment

What Social Media Strategy? Developing Leads Online Takes A Thoughtful Plan

By Pam Kozelka | Published: September 8, 2011

You have a business plan to keep your company on track and help it grow. You have a marketing plan to increase your sales and successfully introduce new products

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Posted in Social Media Tips | Tagged small business social media, social media strategy for service companies | Leave a comment

It’s OK To Ask For Help: How Hiring A Writer Can Boost Your Business

By Pam Kozelka | Published: August 31, 2011

There are no doubts about the benefits of blogging for business. Your company can gain new customers by increasing your professional credibility and generating more traffic for your website.

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Posted in blogging | Tagged benefits of blogging, blogging for service companies, blogging for small business, online marketing | Leave a comment

How To Engage Blog Readers

By Pam Kozelka | Published: August 17, 2011

When trying to write effective blogs for your business, keep two primary objectives in mind: building credibility for your company and driving sales. The trick to achieving both of

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Posted in blogging | Tagged blogging, engagement, small business | Leave a comment

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