Coming up with ideas for blog content is one of the most significant challenges that bloggers face. It’s important to create fresh content regularly, but coming up with new
Author Archives: Lynn Cole
Lynn Cole
How To Help Your Customers Find You On Social Media Sites
Like most resources, social media tools are only effective when they are properly used. A very common mistake is to set up a Facebook page or Twitter account and
What Blogging Isn’t
What is blogging? This a question that is commonly encountered when a business decides to increase its online presence. This question is perhaps better answered by identifying a few
Posted in blogging Tagged blogging, service companies, small business, why should I blog Leave a comment
How One Contractor Sold Himself on Social Media (and SocialTract)
I was recently speaking with a contractor about the importance of blogging and using social media platforms, such as Twitter, LinkedIn and FaceBook for his business. He really wasn’t sure
Posted in About SocialTract, General Leave a comment
Why You Can’t ‘Wait And See’ When It Comes To Your Website
The challenge: Educating service companies on how and why providing content using the internet and social media is vital for a business today. You cannot succeed without providing consistent, relevant
Posted in blogging Tagged blogging, HVAC, marketing, marketing strategy, online marketing Leave a comment
A Website Doesn’t Mean You Have An Online Marketing Strategy
I love speaking with contractors, which is great, because that’s my job! I’ve learned they are extremely cautious about where they spend their marketing/advertising dollars, which is commendable. My first
Posted in About SocialTract, blogging Tagged blogging, contractors, hvac contractors, SocialTract Leave a comment
Call To Action Phrases: Are Yours Working?
Are you happy with your website conversion rate? Whether you are encouraging readers to download an e-book, sign up for a free estimate or call for a consultation, using
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