Author Archives: Joe Pulizzi

Your Web Content Should Sell Comfort, not just Furnaces

Perhaps you’ve seen him: the nodding, smiling homeowner who has no idea what your technician is talking about. In fact, your technician — who’s just doing his job, trying his

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How Consistent Blogging Can Grow Your HVAC Business

My friend Marcus Sheridan from River Pools & Spas is one of the best examples of contractor blogging. Now, in his fifth year of blogging, he sometimes sees more than

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Blogging For Business – A Lesson In Delayed (But Potentially Very Significant) Gratification

Blogging for business has become a major marketing tool that studies have shown contributes to increased sales and improved rankings in major search engines and social media sites. Yet many

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Your HVAC Blog Should Contain 8 Types Of Content To Attract Business

A blog is no good if nobody reads it. It’s even worse if potential customers try to read it and find it devoid of quality content. Restocked frequently with useful information that

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Your HVAC Preventive Maintenance Sales Strategy Should Include Social Media

How do HVAC preventive maintenance plans fit into your overall sales strategy ? They should be a priority, a service that you market aggressively. Maintenance agreements, which some HVAC contractors

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Nine Effective Tips to Getting Your Blog Posts Read

Do you have a blog for your HVAC business? If so, how much time do you spend writing your blog post titles? Are they something of an afterthought, a hurried,

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SEO: Letters That Mean More Business From Your Website

Almost all HVACR contractors understand the importance of their websites, specifically the importance of bringing customers to their sites through search engines such as Google. The problem is that the

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3 Ways to Keep Those Service Maintenance Agreements Coming In

During my presentation to HVAC contractors at Comfortech this year, I asked two questions. The first question was “How many of you are focused on increasing your service maintenance business?”

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Your Online Marketing Plan Relies On Everyone In Your Company

  Your online marketing plan might be savvy, incredibly well-organized and technologically sophisticated, but does your newest technician know about it? Now, more than ever, you should tap into your

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Why Blogging Makes So Much Sense For Service Companies

  Businesses that provide services need to present a credible, professional appearance in all of their external communications. They also need to foster a reputation for being an expert in

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