Author Archives: Janet Okoben

Janet Okoben

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e-Books As Marketing Tools: Does Your Business Need One?

By Janet Okoben | Published: April 25, 2012

A growing trend online is e-books, whether fiction or nonfiction, or even businesses offering them. Instead of relying mainly on a blog, a lot of businesses are now focusing on

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Posted in Content Marketing | Tagged Content Marketing, eBooks, marketing strategy | Leave a comment

5 Ways To Create Successful Blog Content In Less Time

By Janet Okoben | Published: April 16, 2012

Unless you’re a full-time blogger who generates revenue solely from advertising on your blog, you probably have limited time to spend on developing your posts. However, your blog can be

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Posted in blogging | Tagged blogging for small business, blogging tips, website | Leave a comment

Mobile Marketing: Why Your Content Must Be Optimized For Portability, And Some Tips

By Janet Okoben | Published: March 30, 2012

In today’s high-tech world, consumers are used to getting information on the go. Whether they’re looking for more information about your products, comparing prices or searching for customer reviews, the

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Posted in General | Tagged mobile optimization, online marketing | Leave a comment

Effective Blog Content: How To Mix It Up

By Janet Okoben | Published: March 22, 2012

Is this scenario familiar? Your blog is up and running, and you’ve been steadily contributing several posts a week. But out of nowhere, you become completely tapped out of ideas.

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Posted in blogging, Content Marketing | Tagged blog, blog content | Leave a comment

Your Blog Strategy Counts: It Can Take 10+ Informational Sources Before A Consumer Will Buy

By Janet Okoben | Published: March 2, 2012

While you may get some positive results from simply writing new blog posts as ideas come to you, having a more comprehensive blog strategy can help you get more bang

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Posted in blogging, General | Tagged blog comments, blogging strategy, marketing strategy, Social Media | Leave a comment

Keep Your Blog Content Hype-Free: What You Should Focus On Instead

By Janet Okoben | Published: February 19, 2012

Social media sites have made significant impact on the marketing landscape. Consumers shop differently now, and in order for your business to be successful, you have to go with the

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Posted in blogging | Tagged blogging, blogging tips | Leave a comment

Pay-Per-Click Advertising Vs. Blogging: Room For Both?

By Janet Okoben | Published: February 13, 2012

The Internet has led to an expanse of options that allow businesses to optimize their marketing campaigns, creating stronger brand awareness. However, choosing the best avenue in which to do

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Posted in Content Marketing | Tagged blogging, online marketing, pay per click advertising | Leave a comment

Choose Keywords Wisely For Your Blog: Some Tips

By Janet Okoben | Published: January 26, 2012

Simply put, keywords are attractors that draw attention to your business through online activity. They are like mini-advertisements that search engines use to gauge the relevance of your website and

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Posted in blogging, General | Tagged blogging, blogging tips, keywords, seo | Leave a comment

Your Landing Pages Will Be More Effective If You Avoid These 5 Common Mistakes

By Janet Okoben | Published: January 12, 2012

Crafting effective landing pages can mean the difference between conversion and abandonment. Landing pages are designed to motivate consumers to act — on sales, content or email opt-in pages. You

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Posted in General | Tagged landing pages, website | Leave a comment

Content Marketing Strategy And Social Media Tools Make A Great Marriage

By Janet Okoben | Published: January 9, 2012

By now you know that there is no magic bullet that will increase your website traffic and online profile. You have to create and execute a thoughtful and well-designed marketing

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Posted in Content Marketing | Tagged Content Marketing, online marketing, Social Media | Leave a comment

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