Author Archives: Janet Okoben

Janet Okoben

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How to Optimize Your Content Discovery by Focusing on a Long-Term Strategy

By Janet Okoben | Published: May 16, 2013

Content discovery maxim: The more useful, interesting, relevant and varied content you have to offer, the more people will discover you, your business and your website. The more active you are, the

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Posted in Content Marketing | Tagged blogging strategy, Content Marketing, editorial calendar, marketing strategy, online marketing, social media tips, useful content | Leave a comment

3 Savvy Recycling Practices That Make Your Web Content a Sustainable Marketing Tool

By Janet Okoben | Published: May 9, 2013

Creating fresh, relevant and engaging web content for your site, blog and social media pages day in and day out can be a daunting prospect. The good news is that

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Posted in Blog Content, Content Marketing | Tagged blogging strategy, Content Marketing, e-newsletter, social media for small business, twitter, website | Leave a comment

Your HVAC Firm’s Content Marketing: Quantity Counts, but So Does Quality

By Janet Okoben | Published: May 2, 2013

More is not always better, particularly when it comes to marketing. A great example of the truth of this adage is the lack of results from today’s rampant, volume-focused HVAC

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Posted in Content Marketing | Tagged blogging for small business, Content Marketing, facebook, hvac contractors, service company marketing, website | Leave a comment

Blog Titles That Grab Readers and Pull Them Into Your Content

By Janet Okoben | Published: April 30, 2013

Writing blog titles that grab readers and winning their attention and their clicks requires careful consideration. Your title shouldn’t be an afterthought. It’s the make-or-break attribute of your blog. If the title on

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Posted in blogging | Tagged blog titles, blogging strategy, keywords, online marketing, Social Media, website | Leave a comment

Developing an Editorial Calendar for Timely Content Delivery

By Janet Okoben | Published: April 18, 2013

Don’t waste time creating a random blog. Get maximum results by developing an editorial calendar in advance. Your organizational efforts will save you time and stress in the long run,

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Posted in Content Marketing | Tagged blogging strategy, Content Marketing, customer personas, editorial calendar, online marketing, Social Media, target audience | Leave a comment

Long-Tail Keywords That Drive Traffic to Your Business

By Janet Okoben | Published: April 16, 2013

For the small business, long-tail keywords can provide most of your website’s search-driven traffic. Long-tail search terms are more highly targeted, niche keywords or phrases. Share and Enjoy:

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Posted in Blog Content | Tagged blogging effectiveness, keywords, online marketing, organic search, search results, small business blogging | Leave a comment

Creating Content That Connects With Clients

By Janet Okoben | Published: April 2, 2013

You know that content marketing works. Setting up a company website and a company blog is a good start. But what’s the best way of creating content that connects with

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Posted in Blog Content | Tagged blogging for small business, blogging tips, Content Marketing, quality content, relevant content, small business marketing | Leave a comment

6 Ways a Savvy Blog Strategy Can Boost Your HVAC Business

By Janet Okoben | Published: March 29, 2013

Blogging just for the sake of having a blog is a big waste of time. A powerful blog, one with a savvy blog strategy behind it, can take your business

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Posted in blogging | Tagged blogging effectiveness, blogging for service companies, customer retention, e-newsletter, establishing expertise, seo | Leave a comment

HVAC Business Emails: 5 Tips for Success

By Janet Okoben | Published: March 27, 2013

How effective are your HVAC business emails? Are your email messages bringing traffic to your website? Are they even being opened? Email marketing, done right, does drive traffic and it

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Posted in Content Marketing | Tagged business emails, Content Marketing, hvac contractors, landing pages, marketing strategy, small business marketing | Leave a comment

Creating A Multimedia E-Book That Generates Leads And Boosts Service Company Sales

By Janet Okoben | Published: March 12, 2013

Content packed with valuable, practical information is crucial these days in marketing your business and selling. Consider creating a multimedia e-book to add depth to your effort. Share and Enjoy:

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Posted in Content Marketing | Tagged Content Marketing, lead generation, multimedia e-book, service company marketing, social media for service companies, thought leadership | Leave a comment

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