Author Archives: Jim McDermott

Blog Marketing: Posting Alone Won’t Cut It

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To make a blog worth the time and money you put into it, businesses must make blog marketing a priority. If you thought just putting your blog out there was

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Copyright Laws Apply To Blogs: 5 Things You Should Know

There was a time when the Internet was like the Wild West. Now that it has grown out of the infancy stage, the Internet — and your blog — are subject to

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Blog Content Getting Stale? 4 Ways To Rejuvenate It

Bloggers across the internet often bemoan the challenges of creating fresh, engaging blog content. After all, your business only has so many products and services, but search engine optimization(SEO) requires frequent, unique

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Blogging For Service Companies Needs The Right Approach: How To Get Repeat Business

If you manage a service company, you know how competitive today’s landscape is. Incorporating social media — blogs in particular — as a part of your marketing strategy can give

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Organic Search? Paid Search? What’s The Difference?

It makes sense that increasing your customer base will lead to higher sales, but doing so means that those new customers must be able to find you — locally and

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SEO Keywords: Optimizing Them Means Good Copy And Natural Links

Search engine optimization, or SEO, is one method used to increase organic search engine ranking. When potential customers use a search engine like Google, if your site contains the keywords

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Make Search Engine Rankings More Effective By Incorporating These 5 Factors

Having good search engine rankings can mean the difference between business success and stagnation or failure. There are two primary ways to increase your rankings: paid advertising and search engine

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Great Website Content, But Copy Lacking? Know The Difference Between Content And Copywriting

Social media has changed how businesses do marketing. In order to compete in today’s information society, your business needs to know how to do just that: market information. But that

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How To Interpret The First Month Of Your Site’s “Traffic” Report

An important part of optimizing your business website is learning how to evaluate traffic reports. Implementing a social media strategy is more than just setting up a blog, commenting on

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Now That Your Blog Is Up And Running, Here’s How You Can Nurture Its Success

  You’ve taken the plunge and set up a blog for your service business. Now what? Like most business activities, shooting from the hip is not always advisable; developing a

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