Author Archives: Beth Brinton

Beth Brinton

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Link Building That Bumps Up Your SEO: 3 Tips

By Beth Brinton | Published: May 21, 2013

Links to your website pages from other sites are called back-links. Building back-links can improve your SEO, enhancing your credibility with Google and other search engines. Such link building helps move

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Posted in blogging, Content Marketing | Tagged back-linking, blogging effectiveness, Content Marketing, online marketing, seo, social media tips, website | Leave a comment

Choosing a Content Marketing Agency That’s the Right Fit for Your Business

By Beth Brinton | Published: May 14, 2013

When choosing a content marketing agency to create or manage your content marketing effort, make sure to kick the tires first. Look for an experienced company that you can trust

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Posted in Content Marketing | Tagged analytics, Content Marketing, marketing strategy, ROI, seo, small business marketing, web presence | Leave a comment

Using Instagram: Visuals That Tell Your Company’s Story Quickly and Compellingly

By Beth Brinton | Published: May 7, 2013

Using Instagram can help almost any small business connect with an audience and further its content marketing effort. Share and Enjoy:

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Posted in Social Media Tips | Tagged Content Marketing, instagram, marketing strategy, small business marketing, social media tips, storytelling, visual storytelling | Leave a comment

Countering With a Forceful Social Media Strategy When Your Firm’s Reputation Takes a Hit

By Beth Brinton | Published: April 26, 2013

The more business you generate and the more customers you have, the more likely it is that you’ll see some negative reviews or customer complaints appearing online. Share and Enjoy:

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Posted in Social Media Tips | Tagged blog comments, facebook, online marketing, online reputation, Social Media, social media tips, twitter, website | Leave a comment

Channel Content Marketing: So What’s Your Action Plan?

By Beth Brinton | Published: April 24, 2013

Creating quality content won’t get you anywhere unless you’re prepared to promote the information and advice you’re publishing using channel content marketing. You must draw attention to and distribute your content

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Posted in Content Marketing | Tagged analytics, blog, channel objectives, e-newsletter, marketing strategy, Social Media, twitter | Leave a comment

Keyword Search Strategies That Keep You Ahead of the Game

By Beth Brinton | Published: April 4, 2013

More than 90 percent of web surfers use search engines to locate information and more than half do so every single day, according to Pew Internet. Since your goal is to

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Posted in Content Marketing | Tagged analytics, blogging effectiveness, keywords, marketing strategy, search results, seo | Leave a comment

The Value of Content Marketing: There’s More to It Than ROI

By Beth Brinton | Published: March 21, 2013

Ever wonder what your content strategy is worth to your company? The value of content marketing and its ROI must be on your mind whether you own your small business

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Posted in Content Marketing | Tagged analytics, blogging effectiveness, Content Marketing, online marketing, ROI, Social Media | Leave a comment

4 Strategic Ways You Can Use Social Media To Generate HVAC Leads And Sales

By Beth Brinton | Published: February 28, 2013

Having trouble getting excited about online marketing? Would you rather not use social media — and instead spend that quality time running your HVAC business? The fact is, you’ve got

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Posted in Social Media Tips | Tagged blogging for service companies, facebook, hvac contractors, online marketing, search results, social media for service companies, twitter | Leave a comment

8 Ways To Rev Up Search Engine Optimization In Your Small Business Content

By Beth Brinton | Published: February 26, 2013

Are you giving just a passing nod to search engine optimization in your small business’s online content? Many business owners and upper management haven’t had the time to dedicate to

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Posted in Content Marketing | Tagged blogging effectiveness, Content Marketing, facebook, online marketing, seo, social media for small business, twitter | Leave a comment

Using Social Media: In A World Of Distractions, Keep Your Small Business Message Short And Sweet

By Beth Brinton | Published: February 21, 2013

When using social media to market your small business, short really hits the sweet spot. Your audience members will respect your business if you respect their time — by getting

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Posted in Social Media Tips | Tagged blogging strategy, facebook, online marketing, social media for small business, social media tips, twitter | Leave a comment

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