Author Archives: Beth Brinton

Bolster Online Customer Reviews for Your Business With These Best Practices

Online review sites give customers tremendous power over your business’s reputation. You might fear what this could mean for your brand, but if you capitalize on the power of positive

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3 Tips for More Efficient Social Media Management

Does your company have a social media presence? If so, you’re tapping into a vast network that can increase your visibility and bolster your customer base. However, such success requires

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5 Key Points of a Successful Marketing Strategy

“Strategy” is a highly misinterpreted word in the modern business world. It’s not a synonym for “objectives” or “tactics” the way many people use it. Marketing objectives outline your goals;

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Effective Ideas for Building Your Brand on Social Media

Creative, entertaining and informative posts bolster your influence on social media, but sometimes the easiest tactic for building your brand is to just to be yourself. Follow these tips to

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4 Tactics for Building Links and Boosting SEO for Your Business

It’s every business owner’s goal to be featured in the New York Times or Wall Street Journal, but if you’re a small local business, a link on a lower-authority local

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Not Every Social Media Platform Is a Good Fit for Your Small Business

Are you on Facebook and Twitter? How about Instagram, LinkedIn and YouTube? These are some of the biggest names out there, but plenty of smaller, more diverse social media platforms

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5 Ways to Promote Expertise and Thought Leadership Beyond Your Blog

Being a thought leader means your audience considers you an authority in your industry. It’s the position every business wants to be in. And while blogging and thought leadership certainly

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4 Essentials to Building a Strong, Memorable Brand for Your Business

You’re been told throughout your life about the importance of making a good first impression. Your company name, tagline, logo, color scheme and website layout – or in other words,

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Boost Lead Generation by Providing Customers With Positive Experiences

Traditional lead generation efforts reach a target audience by finding a message that works and delivering it through the proper medium. However, the Internet, social media and ad-blocking technology have

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5 Ways to Ensure You’re Marketing to Your Target Audience

The bottom line for any business is this: If you’re not getting customers, you’re not making a profit. The last thing you need after starting your own business is to

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