Author Archives: Beth Brinton

How to Create a Digital Marketing Strategy That Appeals to Baby Boomers

When you focus on improving your digital marketing efforts, what audience do you picture reaching? Millennials most likely come to mind because their online habits dominate the media. But Millennials’

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6 Content Marketing Trends Expected to Surface in 2015

Do you have your content marketing strategy lined up for 2015 or are you still perfecting your plan? Let these six content marketing trends guide you as you make important

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How to Encourage Genuine Client Referrals That Last

While lead generation and various marketing campaigns are important for growing your business, genuine client referrals provide a powerful way to land sales and bolster your bottom line. You have

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The 3 Keys to Successful Mobile Content Marketing

When it comes to delivering content to current and potential customers, mobile marketing is perhaps your most important tool. Instead of treating mobile as just another channel, realize that your

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A 3-Part Strategy to Get Your Brand’s Social Media on the Right Track

Most business owners today recognize the benefits of social media marketing, but is your strategy driving the results you’re after? If you feel you could benefit more from the time

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Branding Mistakes No Company Should Fall Into

Are you pouring thousands of dollars every month into an ineffective brand? This frustrating exercise is one far too many CEOs unintentionally engage in. Assess your efforts and see if

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3 Simple Steps to Get Former Clients Back in Your Good Graces

Finding as many new customers as possible may seem like the most effective marketing strategy, but recapturing old clients who switch vendors is actually easier than you think. Use these

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Why Aren’t Your Clients Sharing Your Social Media? We Uncover the Most Common Reasons

Social media marketing doesn’t work as well if your clients aren’t willing to be social. Page views are important, but word about your company only spreads to new eyes if

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Are Your Email Marketing Efforts Touching on These 6 Points?

With all the glitz and glam surrounding social media status updates, online ads and forum threads, is email marketing dead? Far from it! Emailing may not be as glamorous as

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Tips for Small Business Marketing on Twitter: How to Use Hashtags to Your Advantage

Hashtags are much more than just a way to categorize Facebook and Twitter posts around the Internet; they can also strengthen your brand. Depending on your objective, you can use

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