Author Archives: Beth Brinton

Are You Making the Most of Social Media and Its Marketing Potential for Your Business?

Social media has huge marketing potential for the businesses that actively engage their customers. Facebook, Twitter and YouTube are three of the most popular social media platforms for businesses to

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Building Your Brand? Develop Trust and Make a Human Connection

Consumers are bombarded by about 5,000 ads per day. They’re overwhelmed by images and campaigns and sales pitches when what they want more of is a trusting, human connection with

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Social Media Marketing for Small Businesses Has Distinct Advantages Over Big Brands

In marketing, including social media marketing, it pays to promote what you’ve got that competitors don’t have. But what about the household names? Can you show that your brand is

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Basic Email Marketing Tenets That Will Always Hold True

Social media has been such a hot topic in recent years that many small business owners have lost focus on email marketing. Make no mistake, email is still going strong,

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One Question to Help Ensure You’re Marketing to Your Target Audience

Traditionally, businesspeople monitor what others are saying about their product or service, identify potential problems and adapt to provide a better fit. While this works, there’s also a more direct method. Ask

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Tips for Using Twitter for Successful Holiday Marketing

As the holiday season approaches, businesses small and large start brainstorming the best ways to reach customers with holiday promotions. For holiday marketing, the immediacy of Twitter can be very

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What’s the Difference Between Customer Relationship Marketing and Marketing Automation?

As a small business owner, it’s important that you streamline your marketing efforts to help you better reach your customers. But which should you use, customer relationship marketing (CRM) or

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Benefits of Turning to Marketing Experts for Lead Generation Help

Lead generation is perhaps the most complex part of the sales process. You can’t ignore it, though, because you need leads to make sales, and you need sales to turn

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How Brand Consistency Impacts Marketing Efforts

You have endless marketing tools at your disposal these days, but the most powerful is brand consistency. This refers to who you are as a company, what you do and

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3 Ways to Increase the Odds That Clients Will Open Your Emails

According to several studies over the past few years, only about 20 percent of marketing emails get opened. Even in the top sector — religion — only 48 percent of

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