Author Archives: Beth Brinton

How Brand Consistency Impacts Marketing Efforts

You have endless marketing tools at your disposal these days, but the most powerful is brand consistency. This refers to who you are as a company, what you do and

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3 Ways to Increase the Odds That Clients Will Open Your Emails

According to several studies over the past few years, only about 20 percent of marketing emails get opened. Even in the top sector — religion — only 48 percent of

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3 Ways to Ensure Content Marketing Engages Your Target Audience

Content marketing can do great things for your business, but not overnight and not without some strategic planning. Although you may be tempted to nix content marketing and throw up

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The Latest Marketing Trends That May Positively Impact Your Business

Marketing is getting even more personal and pervasive as we move toward 2015. Leverage what you know about your customers, clients and prospects and gather more intelligence on their activities

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How to Humanize Your Email Marketing Campaign for Success

Email marketing really lends itself to establishing a personal connection between your business and subscribers. You can take some fairly simple steps to humanize your business. So go ahead and

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Is Your Company Maximizing the 4 Most Powerful Digital Marketing Tools?

If you’ve been putting off starting a blog or getting active on social media, let this post provide motivation. If you don’t send regular email to your subscribers and your

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Converting Leads Into Real-Life, Satisfied Clients

As you’ve likely noticed, consumers are often well informed about your industry, product or service and even your company itself  before they have contact with you. Consequently, they’re less likely

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3 Core Questions to Answer With Your Marketing Plan

Putting together a marketing plan for your business doesn’t need to be a daunting task. To build a successful marketing strategy, start with these key questions: Share and Enjoy:

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4 Ideas for Making the Most of Your Company’s Content Marketing

The secret success formula for content marketing isn’t really so secret anymore. Transparency rules the day, and that doesn’t just give customers an advantage. It provides you a wealth of information

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Review Customer Retention Efforts so Marketing Campaigns Don’t Go to Waste

You put a lot of time and effort into your marketing campaigns. Are they serving you well, or are your poor customer retention efforts making them go to waste? If

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