Author Archives: Beth Brinton

3 Ways to Achieve Lead Generation Success

What’s your foremost lead generation tactic? If you’re a B2B company, cold calling, mobile apps and even social networking shouldn’t top your list. In a recent Pew Research study, 61

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Use These Suggestions to Create More Shareable Content

Social media shares contribute hugely to blog traffic. The key is to produce articles, posts and updates that your followers want to share. While there’s no proven scientific technique, creating

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Discover Potential Customers by Improving Your LinkedIn Profile

Is your company on LinkedIn? If you’re skeptical that having a LinkedIn profile is worth it, consider this: Potential customers are 50 percent more likely to engage with you elsewhere

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Ways to Use Storytelling to Create Brand Awareness

In the early days, brands did nothing but sing their own praises and tell customers why their products were best. These days, such ad campaigns are overlooked or ignored at

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The Necessary Components of a Great Social Media Marketing Strategy

If you’re new to social media or ready to bolster your efforts there, you might be wondering what you should include in a social media marketing strategy. Here are the

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Learn the Importance of Choosing Images That Are Relevant to Your Content

Getting people to pay more attention to your online content is often as simple as publishing a corresponding picture. In fact, content with relevant images receives 94 percent more views

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5 Core Guidelines for Using Social Media Marketing for Your Small Business

If you’re a savvy business owner, chances are you have at least one social media account. But is your online presence impacting your business as profoundly as you would like?

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Bolster Online Customer Reviews for Your Business With These Best Practices

Online review sites give customers tremendous power over your business’s reputation. You might fear what this could mean for your brand, but if you capitalize on the power of positive

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3 Tips for More Efficient Social Media Management

Does your company have a social media presence? If so, you’re tapping into a vast network that can increase your visibility and bolster your customer base. However, such success requires

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5 Key Points of a Successful Marketing Strategy

“Strategy” is a highly misinterpreted word in the modern business world. It’s not a synonym for “objectives” or “tactics” the way many people use it. Marketing objectives outline your goals;

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