Author Archives: Beth Brinton

How Successful Businesses Handle Negative Comments on Social Media

There are comments you can learn from and those that are just malicious. Don’t take negative comments on social media personally. Be diplomatic and gracious, and know when to quit. Here’s

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Increase Customer Referrals and Maximize Profits

Small business owners cannot afford to ignore referrals as a way to maximize profits. It’s much cheaper to get new customers via referral than through any other method. Don’t just wait for referrals

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What Are the Best Social Media Sites for Your Business?

Although it might be nice, you can’t be everywhere all the time. (Arguably only Google, or perhaps Amazon, can.) So you must choose the best social media sites for your

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Digital Marketing Trends That May Revolutionize Your Business Reach

As technology continues to evolve, so do customer expectations. If you’re not on the cusp of the latest digital marketing trends, you can easily get left behind. With that in

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How to Ensure Your Company’s Email Marketing Efforts Aren’t Wasted

Email marketing often gets little attention when it comes to strategy and content planning. Email lists represent valuable existing customers who are likely to buy again if retained, or individuals who,

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Creating a Brand Strategy That’s Comprehensive and On Point

It takes a lot to impress consumers these days. A smoothly functional website and an excellent logo won’t do it alone. You do need those things, but brands go deeper

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3 Missteps That Can Negatively Impact Lead Generation

Are you in a lead generation slump? No matter how terrific the product or service, lead generation doesn’t always go well. Many variables must come together, and some you can’t

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7 Ways to Improve Your Company’s Social Media Strategy

When it comes to social media strategy for small business, there’s always room for improvement. The landscape is always changing, with new channels and new features on existing social networks popping up all

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How to Use Your Brand to Get Ahead of the Competition

It’s tempting to forget about brand-building when you’re concentrating on selling services and products each day. Brand value, however, is the engine that grows your business over time and helps you weather

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How Effective Is Your Thought Leadership? 3 Ways to Measure

If you’re like most small businesses these days, you’re putting out lots of content. You’re doing it to establish relationships with an audience, humanize your brand and make it trustworthy, showcase your expertise

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