Author Archives: Beth Brinton

Best Practices When Using Visual Content on Social Media

It is the era to share and re-share video and images. Sure, you still need to share ideas in other formats as well. However, video and images definitely grab the

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5 Tips for Setting Focused, Attainable Marketing Goals for Your Business

How do your feel about setting marketing goals for your business? This task creates a lot of anxiety for many small business owners, precisely because their companies are small. Many

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Don’t Let These 5 SEO Myths Derail Your Content Marketing

Do you ever wish that Google would halt its striving for search perfection, run out of animals (panda, penguin etc.) and just let their algorithm remain the same for a

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The 2 Sides of Social Media: Marketing and Customer Service

It’s both simple and convenient for a customer to ask you questions via social media on mobile devices or laptops, and many take advantage of this convenience. You can also

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How to Ensure Your Email Marketing Attempts Are as Useful as Possible

Email marketing is an excellent tool for small business. After all, it’s inexpensive, and it can get you a little undivided attention to help get your brand’s message across. To

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Marketing Terminology: You Think You Know These Words, But Is Your Understanding Accurate?

Marketing terminology can get bantered about to the point of becoming completely meaningless at times. Here are a few crucial marketing terms and ways to use each in your business growth strategy.

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Clear Tips for Becoming a Greater Social Media Influence in Your Industry

Social media may seem like a free-for-all sometimes, but don’t let its frenetic pace scatter your focus. Be strategic when working to build social media influence and trust. Keep the following tips

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Staying Current With Content Marketing in a World of Constant Changes

The content marketing world continues to evolve–ever faster. New social media outlets are springing up, it seems, almost weekly. Seismic SEO shifts are also pretty common. In addition, the content

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How Successful Businesses Handle Negative Comments on Social Media

There are comments you can learn from and those that are just malicious. Don’t take negative comments on social media personally. Be diplomatic and gracious, and know when to quit. Here’s

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Increase Customer Referrals and Maximize Profits

Small business owners cannot afford to ignore referrals as a way to maximize profits. It’s much cheaper to get new customers via referral than through any other method. Don’t just wait for referrals

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