Author Archives: Beth Brinton

How Effective Is Your Thought Leadership? 3 Ways to Measure

If you’re like most small businesses these days, you’re putting out lots of content. You’re doing it to establish relationships with an audience, humanize your brand and make it trustworthy, showcase your expertise

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How Does Experiential Marketing Engage Customers?

With all the knowledge and information freely shared online, how do you make your brand stand out? Experiential marketing is crucial. In prior blogs, we’ve discussed the importance of trust

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Lead Generation and Inbound Marketing Go Hand in Hand

Cold calls don’t work for lead generation anymore, because they’re too easy to avoid. Even in their heyday, cold sales calls only got through 2 percent of the time, which can

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How to Ensure Success With Your Content Marketing and Social Media

Could your content marketing strategy use a boost? If you’re not getting results from content you’re creating for your blog or social media, make sure you haven’t lost sight of

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3 Trends Impacting Marketing in 2014

Marketing trends come and go incredibly quickly these days. As a business owner, it can be exhausting trying to keep up. The good news is that you don’t have to

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Don’t Fall Into the Trap of Thinking Facebook Is Your Brand Presence

You’ve got a website and Facebook page, so you’re all set to grow your business and brand presence, right? Think again! Making the time for additional, more diversified online activity is

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Hold Your Agency Accountable for Measuring Marketing ROI

How do I know my marketing was effective? I need ways of measuring marketing ROI, but how? It’s easy—include measurement and performance in your external agency’s contract. Use these handy tips for

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Outsourcing Content Creation and the Advantages of an Outside-In View

To keep your business visible to online searchers, attract leads and build your brand image, a constant stream of fresh content is essential. That’s a tall order when you’re trying

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How to Position Yourself as an Industry Expert and Why It’ll Help You

Being a go-to authority and industry expert benefits your business in multiple ways. Think about the type of person or company you like to buy from or do business with, especially for an important

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Top 5 SEO Trends Every Entrepreneur Should Know About

If there’s one constant about SEO trends, it’s that they’re changing and evolving on a day-to-day basis. Although it can be tough to keep up, every small business owner must

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