Author Archives: Beth Brinton

Maximize Click-Through Rates in 3 Easy Steps

How successful is your email marketing campaign? If you’re disappointed by how few recipients click on the links provided within your emails, you can implement three easy steps to maximize

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Mobile Optimization of Your Website Matters Now More Than Ever

Is your website optimized for a mobile audience? If not, you aren’t catering to the 57 percent of Americans who own a smartphone. Nearly one-quarter of all media time among

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How to Deal With Bad Customer Reviews in a Constructive, Professional Way

It’s okay to receive a negative review every now and then – after all, criticism helps you improve and prevents you from making the same mistake in the future. But

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Promote Thought Leadership With a Well-Crafted E-Book

Is your brand known for its thought leadership? You can build your credibility and help your brand stand out by maintaining a blog and participating in social media, but these

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Lead Generation Tactics That Have a Proven Track Record

What lead generation tactics are you employing to boost sales? Do you feel as though your efforts are working, or do your attempts fall short of your expectations? If you’re

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Small Business Social Media FAQs: How Often Should Your Business Post?

You’re excited to share content with your audience on social media, but there’s a fine line between being informative and annoying your followers with too many updates. How do you

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Blogging Tips to Keep Your Content Relevant to Your Target Audience

Are you giving your business blog the attention it deserves? It’s easy to put it on the back burner as you become engrossed in the work of running a business,

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How to Use Customer Feedback to Improve Your Performance

While feedback is a vital part of assessing productivity in daily life, people often dread receiving feedback and may be uncomfortable giving it. In terms of your business, customer feedback

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Your Email Subject Lines Are More Important Than You Think

Though we were taught as children to not judge a book by its cover, you can bet your audience will judge an email by its subject line. It may be

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