Author Archives: Beth Brinton

Review Customer Retention Efforts so Marketing Campaigns Don’t Go to Waste

You put a lot of time and effort into your marketing campaigns. Are they serving you well, or are your poor customer retention efforts making them go to waste? If

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How to Maximize the Constantly Changing Technology of Digital Marketing

No matter how much digital marketing technology has changed over the years, marketing needs and goals are much the same. We need to learn all we can about what customers

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Effective Ways of Measuring the Reach of Your Social Media Efforts

Much of your investment in social media marketing is long-term relationship building, so it can be hard to know how much you’re actually accomplishing and what’s working or what’s not. Get

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How Do Branding and Marketing Actually Work Together? A Clear Explanation

For small businesses of all types, branding and marketing make a great team. You can and should use both a solid brand and a smart marketing strategy to increase your

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Should You Be Working Any of These Trends Into Your Content Marketing Strategy?

Changing up your content marketing strategy often is crucial. Tactics become old and overdone quickly these days. When content marketing strategy and tactics become a little too popular, they lose

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Best Practices When Using Visual Content on Social Media

It is the era to share and re-share video and images. Sure, you still need to share ideas in other formats as well. However, video and images definitely grab the

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5 Tips for Setting Focused, Attainable Marketing Goals for Your Business

How do your feel about setting marketing goals for your business? This task creates a lot of anxiety for many small business owners, precisely because their companies are small. Many

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Don’t Let These 5 SEO Myths Derail Your Content Marketing

Do you ever wish that Google would halt its striving for search perfection, run out of animals (panda, penguin etc.) and just let their algorithm remain the same for a

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The 2 Sides of Social Media: Marketing and Customer Service

It’s both simple and convenient for a customer to ask you questions via social media on mobile devices or laptops, and many take advantage of this convenience. You can also

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How to Ensure Your Email Marketing Attempts Are as Useful as Possible

Email marketing is an excellent tool for small business. After all, it’s inexpensive, and it can get you a little undivided attention to help get your brand’s message across. To

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