Author Archives: Beth Brinton

Converting Leads Into Real-Life, Satisfied Clients

As you’ve likely noticed, consumers are often well informed about your industry, product or service and even your company itself  before they have contact with you. Consequently, they’re less likely

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3 Core Questions to Answer With Your Marketing Plan

Putting together a marketing plan for your business doesn’t need to be a daunting task. To build a successful marketing strategy, start with these key questions: Share and Enjoy:

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4 Ideas for Making the Most of Your Company’s Content Marketing

The secret success formula for content marketing isn’t really so secret anymore. Transparency rules the day, and that doesn’t just give customers an advantage. It provides you a wealth of information

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Review Customer Retention Efforts so Marketing Campaigns Don’t Go to Waste

You put a lot of time and effort into your marketing campaigns. Are they serving you well, or are your poor customer retention efforts making them go to waste? If

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How to Maximize the Constantly Changing Technology of Digital Marketing

No matter how much digital marketing technology has changed over the years, marketing needs and goals are much the same. We need to learn all we can about what customers

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Effective Ways of Measuring the Reach of Your Social Media Efforts

Much of your investment in social media marketing is long-term relationship building, so it can be hard to know how much you’re actually accomplishing and what’s working or what’s not. Get

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How Do Branding and Marketing Actually Work Together? A Clear Explanation

For small businesses of all types, branding and marketing make a great team. You can and should use both a solid brand and a smart marketing strategy to increase your

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Should You Be Working Any of These Trends Into Your Content Marketing Strategy?

Changing up your content marketing strategy often is crucial. Tactics become old and overdone quickly these days. When content marketing strategy and tactics become a little too popular, they lose

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Best Practices When Using Visual Content on Social Media

It is the era to share and re-share video and images. Sure, you still need to share ideas in other formats as well. However, video and images definitely grab the

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5 Tips for Setting Focused, Attainable Marketing Goals for Your Business

How do your feel about setting marketing goals for your business? This task creates a lot of anxiety for many small business owners, precisely because their companies are small. Many

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