Author Archives: Beth Brinton

Lead Generation Tactics That Have a Proven Track Record

What lead generation tactics are you employing to boost sales? Do you feel as though your efforts are working, or do your attempts fall short of your expectations? If you’re

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Small Business Social Media FAQs: How Often Should Your Business Post?

You’re excited to share content with your audience on social media, but there’s a fine line between being informative and annoying your followers with too many updates. How do you

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Blogging Tips to Keep Your Content Relevant to Your Target Audience

Are you giving your business blog the attention it deserves? It’s easy to put it on the back burner as you become engrossed in the work of running a business,

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How to Use Customer Feedback to Improve Your Performance

While feedback is a vital part of assessing productivity in daily life, people often dread receiving feedback and may be uncomfortable giving it. In terms of your business, customer feedback

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Your Email Subject Lines Are More Important Than You Think

Though we were taught as children to not judge a book by its cover, you can bet your audience will judge an email by its subject line. It may be

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Why You Should Be Using Long-Tail Keywords Whenever You Can

As Google and other search engines attempt to improve their ability to return relevant results from long queries, long-tail keywords have become an increasingly popular marketing strategy. Are you optimizing

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Simple CTA Phrases That Will Work Wonders for Your Business

You work hard to fill your website with useful information, but if your prospects don’t follow through, your website isn’t working hard enough for you. It’s one thing to intrigue

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How to Create a Digital Marketing Strategy That Appeals to Baby Boomers

When you focus on improving your digital marketing efforts, what audience do you picture reaching? Millennials most likely come to mind because their online habits dominate the media. But Millennials’

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6 Content Marketing Trends Expected to Surface in 2015

Do you have your content marketing strategy lined up for 2015 or are you still perfecting your plan? Let these six content marketing trends guide you as you make important

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How to Encourage Genuine Client Referrals That Last

While lead generation and various marketing campaigns are important for growing your business, genuine client referrals provide a powerful way to land sales and bolster your bottom line. You have

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