Author Archives: Beth Brinton

Build Your Brand With a Positioning That Truly Differentiates

Today, we’ve got some points to get you thinking about how to build your brand. To be successful as well as satisfying and enduring, your business should reflect what’s important about

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How to Truly Position Yourself and Your Company as an Industry Expert

As a small business owner, you know a lot about your industry and have strong opinions on how it should work. Even if you don’t feel a personal need for

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Effectively Measuring Marketing ROI Value Through Call Tracking

Marketing and content marketing in particular raise your profile and get your brand noticed online. This prepares the way for sales and business growth, but measuring marketing ROI can be

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Think Your Email Marketing List Is Fine as Is? 7 Reasons to Aim for Growth

Email hasn’t been replaced by social media, nor is it on the way out. Yet many small businesses have shifted focus to social media, leaving email lists to languish. Email marketing

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Build Your Brand Further This Year With These 5 Focal Points

As the new year is well underway, take this chance to recharge your marketing strategy. It’s the time to look at new and improved ways to build your brand and make this year the

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How Email Marketing and Social Media Work Hand in Hand for Your Brand

Email and social media are two things that people, including your prospects, are never far away from. Smartphones are attached to your audience as if they were an extension of

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Developing Yourself as an Industry Expert Is a Surefire Way to Attract Clients

Chances are, since you’re running your own business, you’re already an industry expert. Now all you need to do is shine the light of your expert knowledge so the whole world

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Save Time and Harness Expertise by Outsourcing Content Creation for Your Website

Writing timely daily blogs, email newsletters and downloadable premium content like white papers, eBooks, guides, case studies and more—it’s all on your to-do list, right? Most days, unfortunately, you don’t have a

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4 Components Necessary for a Strong Digital Presence for Your Brand

For all intents and purposes, you are who you are online. Your digital brand presence or lack thereof defines your business identity. No matter what product or service you sell, it’s likely that you

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