Author Archives: Beth Brinton

Increase Blogging Effectiveness: How To Spring Clean Your Blog

By Beth Brinton | Published: May 7, 2012
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Spring cleaning your blog can raise your blogging effectiveness, dramatically boosting your ROI. Cleaning up your content, tags and links will help to optimize SEO, as it offers you a

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Inbound Links Help Your Business Website Flourish: 8 Ways To Get Other Sites To Connect

By Beth Brinton | Published: April 18, 2012

There are numerous ways to get your business website noticed. One of them is the presence of inbound links, which simply means that other sites link to yours, indicating that your content

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Should Tumblr Be Your Blog’s Home?

By Beth Brinton | Published: April 9, 2012

So you’ve decided to start a blog for your business. The first step is deciding which blogging service to use. There are several options available, many of which are free

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Effective Blogs: Do You Have One? 5 Ways To Know It’s Not Working

By Beth Brinton | Published: April 4, 2012

Maintaining effective blogs is not as simple as it might seem. Unlike an advertising campaign, the results are rarely immediate, and to the untrained eye it can be challenging to

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Your Blog ROI Will Increase If You Follow These Suggestions

By Beth Brinton | Published: March 28, 2012

You probably have many reasons for hosting a business blog, and the possibility of increased sales is undoubtedly one of them. But maintaining your blog will eat into the time

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Twitter’s Recent Changes: Are You Using Its New Tools?

By Beth Brinton | Published: March 19, 2012

Just when you think you’ve mastered the tools of the social media sites that you frequent, a whole new batch of changes comes along. Facebook reinvents itself almost weekly, to

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Your Social Media Profile Needs Punching Up, Part 3: LinkedIn

By Beth Brinton | Published: March 12, 2012

While Twitter and Facebook may be more directly useful for reaching a larger customer base, LinkedIn is the social network of choice for professional connections. However, it can also be

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Your Social Media Profile Needs Punching Up, Part 1: Twitter

By Beth Brinton | Published: March 5, 2012

Your social media profile is part of your overall brand presence. When current and potential customers want to learn more about your business, giving them as many options as possible

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Social Media Marketing Audits: Gauge Your Effectiveness

By Beth Brinton | Published: February 24, 2012

Do you know how effective your social media marketing strategy is? It’s critical that you evaluate it so that you know how to proceed in the future. A study from

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E-Newsletter Best Practices: Are You Adhering To Them?

By Beth Brinton | Published: February 22, 2012

Developing an e-newsletter is a smart marketing strategy. Putting one into motion, particularly if you’re already using social media tools regularly, gives your content the ability to pull double duty.

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