Author Archives: Beth Brinton

The 3 Keys to Creating a Strong Social Media Presence

Does your company have a social media presence? How often do you engage with your customers? Is the time and money you spend on customer engagement delivering the ROI you’re

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Focus Your Company’s Branding to Achieve Maximum Results

What’s a brand? It’s not merely a logo and tagline; it’s what people perceive of a company, think of their products and feel when doing business with them. It’s easy

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4 Lead Generation Tips to Maximize Your Return on Investment

Lead generation is no good unless many of those leads end in closed sales. To maximize your return on investment, implement these four lead generation tips. Review and Update Your

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How to Set Effective Marketing Goals That Keep You Focused

If you want your company to continue growing, it’s important to set marketing goals. But how do you go about setting the right goals that are challenging yet achievable and

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Millennials Make Up the Vast Majority of the Market — Tips for Marketing to This Demographic

Millennials — anyone born between 1980 and the 2000s — are said to be the most radically different generation from their parents since the Industrial Revolution. The Internet is the

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How to Turn Positive Customer Feedback Into Marketing Material and Business Growth

What do your customers think of you? The only way to know for sure is to ask. The information you receive from customers is critical. When you receive negative feedback,

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Is Your Brand at the Helm of Thought Leadership? How to Find Out

Every company today wants to be considered a thought leader in their industry. You may assume that posting blogs is enough, but are you sure your thought leadership efforts are

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Are You Making the Most of Social Media and Its Marketing Potential for Your Business?

Social media has huge marketing potential for the businesses that actively engage their customers. Facebook, Twitter and YouTube are three of the most popular social media platforms for businesses to

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Building Your Brand? Develop Trust and Make a Human Connection

Consumers are bombarded by about 5,000 ads per day. They’re overwhelmed by images and campaigns and sales pitches when what they want more of is a trusting, human connection with

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Social Media Marketing for Small Businesses Has Distinct Advantages Over Big Brands

In marketing, including social media marketing, it pays to promote what you’ve got that competitors don’t have. But what about the household names? Can you show that your brand is

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