Author Archives: Chris Vaughn

Chris Vaughn

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SocialTract Acquired by DigitalSherpa!

By Chris Vaughn | Published: July 31, 2012

I’m very excited to announce today that SocialTract has been acquired by DigitalSherpa, creating the largest provider of content marketing solutions for small-to-medium businesses in the US. We believe that

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Posted in About SocialTract | Tagged digitalsherpa, SocialTract | Leave a comment

How HVAC Contractors Can Use Facebook’s ‘Like’ Tool To Increase Business

By Chris Vaughn | Published: May 3, 2012

Facebook can be instrumental in building your HVAC business; finding new customers, strengthening relationships with existing customers and enhancing your leadership/authority position in the local community. But simply having a

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Posted in Social Media Tips | Tagged facebook, hvac contractors, like button, social media for service companies | Leave a comment

You Can Grow Your HVAC Business with Social Media: Get Creative

By Chris Vaughn | Published: April 30, 2012

I’ve heard it a million times from HVAC contractors. Maybe you’ve even said it yourself. I have a business to run. I don’t have extra time to spend on blogs

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Posted in Social Media Tips | Tagged facebook, Social Media, social media for service companies, twitter | Leave a comment

The Non-Sales Touch with Content

By Chris Vaughn | Published: May 23, 2011

The following first appeared on ContractingBusiness.com When HVAC contractors talk about their websites, they almost exclusively talk about its importance in attracting new customers. Blogging, social media, pay-per-click, search engine

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Posted in blogging, Content Marketing | Tagged blogging, enewsletters, facebook | Leave a comment

Why You Need to Pay Attention to Google’s Panda Update

By Chris Vaughn | Published: May 2, 2011

The following first appeared on ContractingBusiness.com. If you talk to most contractors, telling them about Google’s latest update (dubbed “Panda”) insights more talk about the San Diego zoo than about

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Posted in blogging, Content Marketing | Leave a comment

Blogging Service SocialTract Announces New Customers; Over 150 Companies in HVAC, Plumbing and Accounting Verticals

By Chris Vaughn | Published: April 8, 2011

CLEVELAND, April 8, 2011 /PRNewswire/ — SocialTract, the leading blogging and social media service for professional service companies, today reports that their latest partner list has grown to over 150

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Posted in About SocialTract | Tagged accounting, blogging, facebook, HVAC, plumbing, small business marketing, smb, Social Media, SocialTract, twitter | Leave a comment

Marketing After The Sale

By Chris Vaughn | Published: March 7, 2011

This post originally appeared in the Contracting Business newsletter. View it here. HVAC Contractors are great at attraction-stage marketing, right? Billboards, painted trucks, yellow pages, direct mail, pay-per-click ads, search

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Posted in blogging, FAQs | Tagged blog, blogging, contractors, HVAC | Leave a comment

20 Things I’d do Right Now if I Were an HVAC Contractor

By Chris Vaughn | Published: January 31, 2011

My latest article from Contracting Business magazine. It’s positioned for HVAC contractors, but I think any service company would benefit from posting this to their wall. Make my website my

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Posted in blogging, Content Marketing, Social Media Tips | Tagged contracting business, hvac contractors, online marketing, service company marketing, social media tips | Leave a comment

Marketing Best Practices from the HVAC Pros

By Chris Vaughn | Published: December 21, 2010

In our latest HVAC marketing online event, we literally brought together two of the real experts in the HVAC industry, Ron Smith, author of HVAC Spells Wealth, and Theo Etzel,

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Posted in blogging, Content Marketing, Social Media Tips | Tagged blog, blogging, contractors, facebook, joe pulizzi, ron smith, theo etzel | 1 Comment

Web Marketing Facts You Should Know

By Chris Vaughn | Published: November 29, 2010

The following is compliments from my friend Sage Lewis. A good reminder for any small business owner. 80% of all Internet users go immediately to a search engine when online. 30-40%

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Posted in Content Marketing, Social Media Tips | Tagged blogging, facebook, Social Media, twitter, web marketing facts | Leave a comment

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