SocialTract is a blogging/social media service specifically designed for service companies and small businesses. SocialTract is centered on the idea that great content, spread through the right online channels, attracts and retains customers. SocialTract produces original content in the form of a blog, and then distributes that content through our customers’ social media networks.
The team behind SocialTract has more than 100 years experience in service industries (and more than a few years of experience in social media as well).
SocialTract partners with businesses who want to truly position themselves as thought leaders to their customers and prospects – and grow their business through online marketing.
The SocialTract Team
Joe Pulizzi, CEO
Joe, founder of the Content Marketing Institute, is perhaps the most recognized author, speaker and thought leader in the content marketing industry. Mix that, with his experience developing content projects for ARI, AMCA, Johnstone and York – as well as working with magazines like Contracting Business and HVACR Distribution Business – and Joe’s leadership role at SocialTract makes perfect sense. Find our more about Joe at joepulizzi.com or contact him directly at joe[at]socialtract.com.
Jim McDermott, VP Content Partnerships/Sales
With over 40 years in the HVAC industry and former publisher of Contracting Business magazine, HPAC Engineering magazine and Contractor magazine [plumbing], Jim is a legend in the industry. Jim’s passion is engaging and quality content, and that’s why Jim was the perfect choice as our VP of Content Services and Sales. Jim works directly with service companies to make sure the blog content is on target, and positions contractors as the home comfort experts in their region. Jim can be contacted at jim[at]socialtract.com.
Beth Brinton, Client Program Director
Beth has been managing content projects for well over a decade now, starting by overseeing reprints and content syndication at Penton Media, Inc., and most recently as project director for SocialTract’s parent company, Z Squared Media, LLC. Beth oversees all aspects of the SocialTract customer experience, from blog and social media setup, to ongoing execution. Beth can be contacted at beth[at]socialtract.com.
Janet Okoben, Content Director
Janet works with a team of writers and SocialTract clients to produce blog posts that convey expertise and give good advice to prospective customers. Her goal is to produce quality content on topics homeowners are likely to search for with keywords that will maximize SEO. Janet was a reporter at the Cleveland Plain Dealer for 12 years before making the transition to online content editor.
Ron Smith, SocialTract Advisor
HVAC Legend-Crusader is a term many use in describing Ron Smith. Throughout his HVAC business career, starting in 1961, Ron has enjoyed starting new ventures, developing and applying new creative ideas, freely sharing information and introducing enthusiastic and bright people to the industry. Many of his operational systems and processes, and marketing and sales programs are in wide use throughout the United States and Canada.
Pam Kozelka, VP Operations
As VP of Operations for SocialTract’s parent company, Z Squared Media, LLC, Pam is responsible for the backbone of a number of online marketing businesses, including SocialTract and Junta42. If you have any questions about billing or ongoing administration, contact Pam at pam[at]socialtract.com.
Scott Frangos, Site Development & Optimization
Scott has enjoyed a long career in publishing and advertising and was one of the first media professionals to make the jump to web development in the mid-90′s. He has managed web hosting companies, and taught programming at technical colleges, and since 2004 focused on developing Content Management solutions on the market-leading WordPress platform, with a specialty in optimizing sites so they engage visitors — converting them to prospects, leads, and customers. Scott manages web development for SocialTract, and recently received a certificate in “Inbound Marketing.” He will help us continue to build SocialTract with all aspects of Connection Cycle Marketing in mind.
For more information and/or to have a representative contact you, click here.
About SocialTract
SocialTract is a blogging/social media service specifically designed for service companies and small businesses. SocialTract is centered on the idea that great content, spread through the right online channels, attracts and retains customers. SocialTract produces original content in the form of a blog, and then distributes that content through our customers’ social media networks.
The team behind SocialTract has more than 100 years experience in service industries (and more than a few years of experience in social media as well).
SocialTract partners with businesses who want to truly position themselves as thought leaders to their customers and prospects – and grow their business through online marketing.
The SocialTract Team
Joe Pulizzi, CEO
Joe, founder of the Content Marketing Institute, is perhaps the most recognized author, speaker and thought leader in the content marketing industry. Mix that, with his experience developing content projects for ARI, AMCA, Johnstone and York – as well as working with magazines like Contracting Business and HVACR Distribution Business – and Joe’s leadership role at SocialTract makes perfect sense. Find our more about Joe at joepulizzi.com or contact him directly at joe[at]socialtract.com.
Jim McDermott, VP Content Partnerships/Sales
With over 40 years in the HVAC industry and former publisher of Contracting Business magazine, HPAC Engineering magazine and Contractor magazine [plumbing], Jim is a legend in the industry. Jim’s passion is engaging and quality content, and that’s why Jim was the perfect choice as our VP of Content Services and Sales. Jim works directly with service companies to make sure the blog content is on target, and positions contractors as the home comfort experts in their region. Jim can be contacted at jim[at]socialtract.com.
Beth Brinton, Client Program Director
Beth has been managing content projects for well over a decade now, starting by overseeing reprints and content syndication at Penton Media, Inc., and most recently as project director for SocialTract’s parent company, Z Squared Media, LLC. Beth oversees all aspects of the SocialTract customer experience, from blog and social media setup, to ongoing execution. Beth can be contacted at beth[at]socialtract.com.
Janet Okoben, Content Director
Janet works with a team of writers and SocialTract clients to produce blog posts that convey expertise and give good advice to prospective customers. Her goal is to produce quality content on topics homeowners are likely to search for with keywords that will maximize SEO. Janet was a reporter at the Cleveland Plain Dealer for 12 years before making the transition to online content editor.
Ron Smith, SocialTract Advisor
HVAC Legend-Crusader is a term many use in describing Ron Smith. Throughout his HVAC business career, starting in 1961, Ron has enjoyed starting new ventures, developing and applying new creative ideas, freely sharing information and introducing enthusiastic and bright people to the industry. Many of his operational systems and processes, and marketing and sales programs are in wide use throughout the United States and Canada.
Pam Kozelka, VP Operations
As VP of Operations for SocialTract’s parent company, Z Squared Media, LLC, Pam is responsible for the backbone of a number of online marketing businesses, including SocialTract and Junta42. If you have any questions about billing or ongoing administration, contact Pam at pam[at]socialtract.com.
Scott Frangos, Site Development & Optimization
Scott has enjoyed a long career in publishing and advertising and was one of the first media professionals to make the jump to web development in the mid-90′s. He has managed web hosting companies, and taught programming at technical colleges, and since 2004 focused on developing Content Management solutions on the market-leading WordPress platform, with a specialty in optimizing sites so they engage visitors — converting them to prospects, leads, and customers. Scott manages web development for SocialTract, and recently received a certificate in “Inbound Marketing.” He will help us continue to build SocialTract with all aspects of Connection Cycle Marketing in mind.
For more information and/or to have a representative contact you, click here.