If you’re a business blogger and you’ve got summer on your mind, you’re not alone. Consumers are also squarely focused on summer activities, and many small businesses expect sales numbers to drop during this time. So why not join consumers and other business bloggers alike, and take a break from the often demanding life of an entrepreneur?
Summertime doesn’t mean you should completely abandon your blog or your business, however. You can take a different approach with your blog, and focus on developing lighter fare, while still connecting with your audience. Stepping back from a demanding editorial schedule can also give you some breathing room to focus on adjusting your products and services, or plan for an upcoming product launch.
Developing a summer editorial calendar is easy. Just gather your calendar and start brainstorming topics:
- Going to a trade show? Report on your activities, people you meet or a session that you attend.
- Develop a list of industry resources that will be of help to your audience, and then focus on a few ideas over a series of posts.
- Review online magazines related to your industry, or another business blogger you feel comfortable recommending to your readers.
- Create a series of top 10 lists of other blogs, businesses or people within your niche or industry.
- Compile your best blog postings from the past year.
- Create a list of best blog postings from within your niche, and then within your industry.
- Connect a real-life topic to your area of expertise. For example, if your business offers marketing services, connect it to skydiving or running.
- Give your audience a voice, and let them dictate future changes or express their needs.
- Seek out guest postings from industry leaders or joint-venture businesses.
You’ll also need to decide how often to post. If you’ve been a faithful daily business blogger, consider cutting back to two to three posts per week. Biweekly business bloggers can choose to publish content once a week, or once every two weeks. The end goal is to continue to reach out to your readers, and keep the lines of communication open. And have fun with it!