e-Books As Marketing Tools: Does Your Business Need One?

eBooks as marketing toolsA growing trend online is e-books, whether fiction or nonfiction, or even businesses offering them. Instead of relying mainly on a blog, a lot of businesses are now focusing on creating e-books in PDF format that can be downloaded free by anyone, in the hope that they will ultimately bring in more customers.

How can a digital book help your business? Let’s check out the benefits:

Content creation is easy
It might seem like a chore or impossible to create enough content to be interesting, but most businesses don’t realize that if they have a blog, they already have content that can be the contents of a digital book. The wording shouldn’t be verbatim, but ideas can be explained further in book form than in a blog.

Setting up the layout is easy, too
Because of the huge surge of digital books, a lot of programs have been created that make the process of creating chapters, formatting paragraphs, and doing layout design easy for anyone to pick up. These programs are also mostly free to use, too.

They can be read on several different platforms
You know how some programs work on a Windows desktop, but not on a Mac desktop? And how some apps can be used on an iPad but not a Kindle? Well, a PDF-formatted e-book can be read on multiple platforms easily without formatting or downloading issues.

Many options of sharing
When a company decides to publish a digital book, there are many options to consider for marketing: free download, opt-in download or even selling it for a small fee. Digital books can also be great for email campaigns.

Publishing is unlimited
You don’t need a big name publishing house to distribute your digital book; you can simply self-publish. There are many options out there; businesses can self-publish dozens of digital books.

More advertising through others
When you’re published, bloggers can review your digital book and spread the word even further. Or you could personally contact bloggers and reach out to them, letting them know about your product and asking nicely for a review. There are limitless opportunities with e-books, so start writing!

EBook image via Shutterstock.

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