Your Social Media Profile Needs Punching Up, Part 2: Facebook

What started as an innovative tool for college students to interact online has become an international phenomenon. People from all walks of life now have Facebook profiles, including your target market. Participating in Facebook is critical for enhancing your social media profile and reaching a larger audience.

Why do you need to be on Facebook?
Word-of-mouth advertising has always been the holy grail for marketers. The digital age has changed the way your customers communicate with one other. They want to share stories about products and services that they love, interesting articles, opportunities to save money and any other item that they think their friends might enjoy. Having a Facebook page allow you to give them something to talk about.

Facebook profile vs. Facebook page
In general, Facebook profiles are for individuals, while Facebook pages are for businesses, products and brands, charitable causes and public figures. Even if you are a one-person business, it probably makes sense to have a Facebook page for business, even if you already have a personal profile.

Remember, your personal contacts are not necessarily the target market for your business, and the information you share with your friends may not be appropriate for customers. Treat your Facebook page as you would any other business marketing communication; your social media profile is part of the face of your company.

Getting set up
To create a Facebook page:

• Go to the sign-up page and look for the Create a Page link below the sign-up button.
• Select the type of page you wish to create.
• Enter a category and a name for the page and get started.

If you have an existing profile, you can link it to your new page to become the administrator, or you can set up a new account. Be sure to add your logo and a keyword-rich company description so new fans can easily find your page.

If you need help enhancing your social media profile, let SocialTract help. We’ll set up new accounts if you don’t already have them and link them so you reach all of your followers whenever you post new content.

Thumbs up image via Shutterstock.