The new marketing age brings with it new ways of reaching out, connecting with, and communicating with customers and prospects. And while the prospects of learning how to use FaceBook as a marketing tool may seem a bit complicated at first, bloggers like Mari Smith are collecting and documenting the successful techniques of a number of companies willing to share their experiences. Everyone can benefit from the successful tips and ideas she has put together.
The first question for every business owner: Is Facebook important to your marketing? Absolutely. And here’s the main reason and argument that says that every business owner needs to understand the marketing power of Facebook. With somewhere around a half million active users, almost half log in daily and spend an average of 55 minutes a day on the site. Think of it as an opportunity to have a booth in the middle of one of the most crowded malls in America.
Here are a few quick and easy tips to help position your company in the Facebook mall from Mari Smith’s 13 Ways to Move Your Facebook Fans to Action. Moving people to action is all about engagement. Use these simple ideas and suggestions to increase your Facebook activity and engage with your customers and prospects. Use the link to see examples of each suggestion.
1. Ask Questions
2. Use the words “you” or “your”
3. Keep it short
4. Post in high-traffic windows
5. Respond promptly
6. Address fans by name
7. Comment yourself
8. Thank your fans
9. Surprise your fans
10. Use @ tagging
11. Use the Discussion Board
12. Send updates to fans
13. Monitor insights (Facebook’s analytics)
Once you have this mastered and are ready for more, visit Mari ‘s website for more great information on strengthening your social media presence.
If this list left you overwhelmed, go back to FaceBook 101 to get your feet wet.
Special thanks to SocialMedia Examiner and Mari Smith for being our guides in the Social Media Jungle.
Facebook Tips Every HVAC Contractor Can Use
The new marketing age brings with it new ways of reaching out, connecting with, and communicating with customers and prospects. And while the prospects of learning how to use FaceBook as a marketing tool may seem a bit complicated at first, bloggers like Mari Smith are collecting and documenting the successful techniques of a number of companies willing to share their experiences. Everyone can benefit from the successful tips and ideas she has put together.
The first question for every business owner: Is Facebook important to your marketing? Absolutely. And here’s the main reason and argument that says that every business owner needs to understand the marketing power of Facebook. With somewhere around a half million active users, almost half log in daily and spend an average of 55 minutes a day on the site. Think of it as an opportunity to have a booth in the middle of one of the most crowded malls in America.
Here are a few quick and easy tips to help position your company in the Facebook mall from Mari Smith’s 13 Ways to Move Your Facebook Fans to Action. Moving people to action is all about engagement. Use these simple ideas and suggestions to increase your Facebook activity and engage with your customers and prospects. Use the link to see examples of each suggestion.
1. Ask Questions
2. Use the words “you” or “your”
3. Keep it short
4. Post in high-traffic windows
5. Respond promptly
6. Address fans by name
7. Comment yourself
8. Thank your fans
9. Surprise your fans
10. Use @ tagging
11. Use the Discussion Board
12. Send updates to fans
13. Monitor insights (Facebook’s analytics)
Once you have this mastered and are ready for more, visit Mari ‘s website for more great information on strengthening your social media presence.
If this list left you overwhelmed, go back to FaceBook 101 to get your feet wet.
Special thanks to SocialMedia Examiner and Mari Smith for being our guides in the Social Media Jungle.