Shakespeare said, “What’s in a name?”
We often get asked something more like “What’s in a blog title?”
The answer is A LOT!!!
The blog title is like any other title: a book, a poem, a magazine or even a company name or a record album. Like all of these, the blog title has one purpose – to be read.
The title of something can tell you so much, and with the amount of content out there on the web, the title is often your most important part of your blog post. Today, I opened a blog post simply because it had “Jack Bauer” in the title. No other reason than wanting to see what the person had to say about my TV hero.
In other words, you may have some fantastic content on your website, but if the title stinks, no one will ever engage in it.
So here are three quick reasons why your blog title or headline for your service company is a crucial part of your content puzzle for your content marketing strategy.
- It is the door – it is what you need to get your readers to open up and consume the content you have to offer. Bad titles…the door is never opened.
- It is how people find you – the title of your blog post should reflect the problems that your customers are searching for. For example, this blog post from TF O’Brien Cooling & Heating titled Boost Your Air Quality with UV Light will target those people looking to improve their air quality with UV. Go figure, right? Google likes this approach and will reward you with high search rankings.
- It says something about you – Odd titles don’t position you as the regional service expert. They most likely tell your customer you don’t know what you are doing.
So remember, no matter how good your information is, a bad blog title/headline can ruin everything. Don’t let that be the case.