Excellent report below from Hubspot on generating new business with social media. The 10 key points highlighted in the report concerning HVAC contractors and all small businesses are:
- Commit weekly resources to creating content and engaging in social media.
- Have some methods of understanding how social media activity had an impact on business results.
- Regularly generate content using blogs, Twitter, Facebook or other social platforms.
- Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business.
- Use social media to drive participation in offline events.
- Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.
- Leverage social media to position their company as a thought leader within their industry.
- Provide clear calls-to-action and opportunities to generate leads and new customers using social media.
- Use information and data from social media to drive business strategy.
- Balance paid and organic search engine traffic.
2 Comments
Great tips. HVAC contractors are such an integral small business in local communities. I hope they can take the time to implement some of these tips.
Thanks Tim…my feeling is that they have to…maybe not now, but in a couple years you are going to see this stuff really pay dividends.