There are three specific reasons why service contractors should be blogging. But first, a note about blogging.
A blog is just a publishing tool…nothing more, nothing less. But it is a very powerful tool, and possibly the most efficient and effective way to get consistently valuable and compelling content out to your customers and prospects.
Why? Now, the three reasons why service contractors should have a blog:
- Find and sell more customers on annual service and maintenance agreements. Yes, we all know that the majority of residential business comes in when something breaks. And, we all know that the better way to do business is to sign customers up to service and maintenance agreements. A great blog can attract the kind of customer that is looking for more than just a temporary fix-it operation.
- Retain current maintenance customers with compelling and consistent content. A great blog also positions you as a trusted partner to current customers. Wouldn’t it be nice to tell your customers on service agreements that you create at least two home comfort tips per week on your blog, and that they can count on you for ongoing information covering exactly what they need on a daily, monthly or annual basis?
- Position your company as the local home comfort leader. People want to do business with a leader – in any market…including heating and air conditioning solutions. The leader is positioned to get the lion’s share of new and replacement equipment orders.
Consistent blogs with useful, relevant and important information for prospects and customers gives your company enormous visibility for buyers who start product and services searching on the internet. As much as contractors thought they “had to be in the Yellow Pages” at one time, the new “have to be” is at the top of the blogging/content order in your market area.
Want proof? How about these important statistics on the effectiveness of small-business blogging courtesy of Hubspot?
In summary, service businesses that blog on a consistent basis, get more business, more leads, more website traffic, more links and have more pages on Google. Not bad, huh?
Blogs Get New Business
70% of businesses that blog at least two times per week (what you get with SocialTract) have acquired customers directly through their blog. 100% of businesses that blog multiple times per day have acquired business through their blogs. That’s every single one!
Businesses with Blogs Get More Twitter Followers
If you blog as a service contractor, you’ll average about double the amount of followers as a service contractor that doesn’t blog.
Blogs Are 4X More Likely to Be Found on the Internet
Small businesses that blog have 434% more indexed pages in search engines (i.e., Google). What that means is that you have more ways customers can find you. Think of it this way…if getting a new customer is like the lottery, you’ll have 4x as many tickets as your competitors if you have a blog, thus a better chance to get the order.
Blogs Get More Links
Service companies that blog get double the amount of links into their website. That means, Google sees you as a more credible site (helping you to rise in the search rankings) and more links means more ways customers can find your site.
Blogs Get More Website Traffic
Service companies that blog get more traffic to their website…period. Over 50% more on average.
Blogs Get More Leads
Businesses that blog get between 65 to 90% more leads than those businesses who don’t blog.
In summary, the consistent blogging of valuable, relevant content gets service contractors more business. Like the Yellow Pages were a core part of your business years ago, that solution today is blogging.
Now is the time to get started. Contact us today to get your blog up and running in less than 30 days.